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    Marketing Strategy: Text and Cases

    ISBN-10: 1285073045
    ISBN-13: 9781285073040
    Author(s): O. C. Ferrell, Michael Hartline
    Description: Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a  More...
    List price: $213.95
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    List Price: $213.95
    Publisher: Cengage Learning
    Binding: Paperback
    Pages: 768
    Size: 8.25" wide x 10.25" long x 0.75" tall
    Weight: 2.728
    Language: English

    Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.

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    • Due Date: 6/2/2015

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