Global Business: Positioning Ventures Ahead

ISBN-10: 1135965870

ISBN-13: 9781135965877

Edition: N/A

Authors: Michael R.; Ronkainen Czinkota

30 day, 100% satisfaction guarantee!

Rent eBooks

180 day rental: $71.50 Expiration date: 10/23/2024

365 day rental: $84.50 Expiration date: 4/26/2025

Buy eBooks

Buy eBook: $130.00

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing, explaining all the strategic alternatives for going global—from exporting and licensing to distributorships and joint ventures. They illustrate how to present, promote, and price products and services to appeal to multiple world markets and how to strike back when world competitors move into one’s territory. Each chapter concludes with "Food for Thought" questions that challenge the reader to think more deeply about entry into the…

Book details

Publisher: Routledge
Binding: E-Book
Pages: 272