International Marketing: Strategy and Theory

Name: International Marketing: Strategy and Theory
Availability: OutOfStock
ISBN: 9781134386369

ISBN-10: 1134386362

ISBN-13: 9781134386369

Edition: 4th

Authors: John; Onkvisit Shaw

30 day, 100% satisfaction guarantee!

Out of stock

We're sorry. This item is currently unavailable.

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale.The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references…

Book details

Edition: 4th
Publisher: Routledge
Binding: E-Book
Pages: 624