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Marketing for Dummies�

ISBN-10: 1118880803
ISBN-13: 9781118880807
Edition: 4th 2014
Authors: Alexander Hiam
List price: $24.99 Buy it from $8.33
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Description: This new edition of Marketing For Dummies will cover the many recent marketing strategies that have evolved in the business world. Some new topics this edition adresses are:Local sourcing, which creates lots of opportunities for local and regional  More...

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Book details

List price: $24.99
Edition: 4th
Copyright year: 2014
Publisher: John Wiley & Sons, Incorporated
Publication date: 5/5/2014
Binding: Paperback
Pages: 384
Size: 7.25" wide x 9.25" long x 1.00" tall
Weight: 1.386
Language: English

This new edition of Marketing For Dummies will cover the many recent marketing strategies that have evolved in the business world. Some new topics this edition adresses are:Local sourcing, which creates lots of opportunities for local and regional marketingLinking Web visibility to real world traffic and salesVery narrow targeting onlineCommunity marketing--- finding just those people who share your interest and want what you've gotBehavioral marketing---reaching people with what they want how they want itUpdated marketing plans, resources and examples throughout

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