Maximize Your Social A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

Name: Maximize Your Social A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success
Price: 4.64 USD
Availability: InStock
ISBN: 9781118651186

ISBN-10: 1118651189

ISBN-13: 9781118651186

Edition: 2013

Authors: Neal Schaffer

List price: $18.99

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Description:

Today, there are still a large number of companies who, while engaging in social media, don’t have a strategic approach nor have ever created an actual social media strategy document that can be shared internally. Furthermore, many companies don’t even calculate how effective they are at their social media, one of the critical components of implementing any social media strategy. While companies spend more time, and money, in their social media efforts, the need to create an internal plan (= strategy) that everyone internally can understand gets greater by the day.Maximizing Social will be the practical book that will allow any business, big or small, to create and maintain their own…

Book details

List price: $18.99
Copyright year: 2013
Publisher: John Wiley & Sons, Limited
Publication date: 11/5/2013
Binding: Hardcover
Pages: 224
Size: 5.98" wide x 9.02" long x 0.55" tall
Weight: 0.880
Language: English



Introduction



Reality Check: The Permeating Trends of Social Media and Social Business



A Social Media Strategy: The Framework for the Ever-Changing World of Social Media



Determining Objectives and Background for Your Social Media Program



Auditing Your Social Media Program



Core Elements and Concepts in Your Social Media Strategy



Blogging as an Essential Part of Every Social Media Strategy



Maximizing Your Facebook Presence



Maximizing Your Twitter Presence



Maximizing Your LinkedIn Presence



Maximizing Your Google+ Presence



Maximizing Visual Social Networks



Determining Staffing Roles and Responsibilities



Onboarding Your Social Media Strategy



Managing the Risks



Creating Your PDCA Workflow



Integrating Your Social Media Strategy



The ROI of Your Social Media Strategy



Conclusion: The Future Evolution of Social Media and Your Social Media Strategy


Notes


Acknowledgments


About the Author


Index