Maximize Your Social A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

ISBN-10: 1118651189
ISBN-13: 9781118651186
Edition: 2013
Authors: Neal Schaffer
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Description: Today, there are still a large number of companies who, while engaging in social media, don’t have a strategic approach nor have ever created an actual social media strategy document that can be shared internally.  Furthermore, many companies don’t  More...

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Book details

List price: $16.99
Copyright year: 2013
Publisher: John Wiley & Sons, Limited
Publication date: 11/5/2013
Binding: Hardcover
Pages: 224
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.880
Language: English

Today, there are still a large number of companies who, while engaging in social media, don’t have a strategic approach nor have ever created an actual social media strategy document that can be shared internally.  Furthermore, many companies don’t even calculate how effective they are at their social media, one of the critical components of implementing any social media strategy.  While companies spend more time, and money, in their social media efforts, the need to create an internal plan (= strategy) that everyone internally can understand gets greater by the day.Maximizing Social will be the practical book that will allow any business, big or small, to create and maintain their own social media strategy.  Period.  No more paying agencies or hiring expensive consultants.  One read of this book and any business will have a clear vision of what they need to do to create – and execute upon – their social media for business roadmap. As such, the organization of the content will be very similar to the actual social media consulting strategies I have written for clients.  The overall organization of the book will look as follows:How Far Social Media has Evolved and the Absolute Necessity for Creating a Social Media StrategyPreparing for the Creation of Your Social Media StrategyElements of a Profitable Social Media StrategyMechanics of a Profitable Social Media StrategyMaintaining Your Social Media Strategy

Introduction
Reality Check: The Permeating Trends of Social Media and Social Business
A Social Media Strategy: The Framework for the Ever-Changing World of Social Media
Determining Objectives and Background for Your Social Media Program
Auditing Your Social Media Program
Core Elements and Concepts in Your Social Media Strategy
Blogging as an Essential Part of Every Social Media Strategy
Maximizing Your Facebook Presence
Maximizing Your Twitter Presence
Maximizing Your LinkedIn Presence
Maximizing Your Google+ Presence
Maximizing Visual Social Networks
Determining Staffing Roles and Responsibilities
Onboarding Your Social Media Strategy
Managing the Risks
Creating Your PDCA Workflow
Integrating Your Social Media Strategy
The ROI of Your Social Media Strategy
Conclusion: The Future Evolution of Social Media and Your Social Media Strategy
Notes
Acknowledgments
About the Author
Index

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