60-Minute Brand Strategist The Essential Brand Book for Marketing Professionals

ISBN-10: 1118625161
ISBN-13: 9781118625163
Edition: 2013
Authors: Idris Mootee
List price: $42.95 Buy it from $25.10
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Description: 60-Minute Brand Strategist is only about one thing: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.The book offers a practical view of how branding decisions happen in the context of  More...

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Book details

List price: $42.95
Copyright year: 2013
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/26/2013
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.342
Language: English

60-Minute Brand Strategist is only about one thing: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.The book offers a practical view of how branding decisions happen in the context of business strategy, not just in marketing communications. It brings in business strategy, customer experience, and anthropological perspectives as well.This new and adapted version of the book carries the design and follows the same format from the previous versions but includes many important additions, including information on how traditional branding is being challenged in a connected world as well as new case studies of companies that have applied similar concepts to achieve success.

Introduction
All About Brands
Branding in a Postmodern Culture
Strategic Perspectives of Branding
Managing Brand Value
Brand Leadership
Luxury Brand Marketing
Strategic Brand Process
Strategic Brand Assessment
Strategic Brand Audit
Glossary
About the Author
Index

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