Brand IDEA Managing Nonprofit Brands with Integrity, Democracy, and Affinity

Name: Brand IDEA Managing Nonprofit Brands with Integrity, Democracy, and Affinity
Availability: OutOfStock
ISBN: 9781118573303

ISBN-10: 1118573307

ISBN-13: 9781118573303

Edition: 2014

Authors: Nathalie Laidler-Kylander, Julia Shepard Stenzel

List price: $40.00

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Description:

Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adapted from the private sector in favor of a strategic, sector-centric approach based on pride in social mission, participatory processes, shared values, key partnerships, and the role that brand plays to create greater cohesion within organizations. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.

Book details

List price: $40.00
Copyright year: 2014
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/6/2013
Pages: 240
Language: English

Nathalie Laidler-Kylander is a PhD candidate at The Fletcher School, Tufts University. She graduated from University College, London, and Harvard Business School and worked previously for Medecins Sans Frontieres.