Search Engine Optimization Your Visual Blueprint for Effective Internet Marketing

ISBN-10: 1118551745

ISBN-13: 9781118551745

Edition: 3rd 2013

List price: $34.99
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Description:

To grow ones business faster, businesses need to acquire new customers while driving more business from existing customers, but in a cost-effective way. The most effective way is to use search engines to increase traffic and visibility to ones web site. According to the Interactive Advertising bureau, pay-per-click (PPC) advertising is the fastest growing segment of all advertising. Integrally related to PPC or “paid search” is the concept of organic search-engine placement, referred to by website owners and marketers as search-engine optimization (SEO). SEO is an equally important and powerful form of online marketing and is an essential component of an effective internet marketing strategy. Over 70% of businesses have websites, and more and more brick-and-mortar businesses are developing online marketing strategies and building websites. Most websites do not rank well in the search-engines and businesses that rely solely on paid search-engine marketing are experiencing serious cost pressure to develop an effective SEO strategy because of the cost benefits of doing so.  For those individuals developing these strategies and who need to get a better handle on SEO, Search Engine Optimization, 3E: Your visual blueprint for effective Internet marketing is the answer. This two-color book is the only SEO title available on the market that is designed for the visual learner. Coverage includes search-engine marketing principles like keyword generation, on-site optimization specifically regarding website structure, internal linking, URL structure, and content creation, off-site optimization, social media optimization and more.
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Book details

List price: $34.99
Edition: 3rd
Copyright year: 2013
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/22/2013
Binding: Paperback
Pages: 336
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 1.232
Language: English

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