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Retail Revival Reimagining Business for the New Age of Consumerism

ISBN-10: 1118489675
ISBN-13: 9781118489673
Edition: 2013
Authors: Doug Stephens
List price: $40.95 Buy it from $13.12
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Description: Seventy percent of North America’s gross domestic product is inextricably tied to the retail industry – an industry now facing more disruptive change over the next ten years than it has experienced since the Roman Empire.  From an internationally  More...

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Book details

List price: $40.95
Copyright year: 2013
Publisher: John Wiley & Sons Canada, Limited
Publication date: 2/25/2013
Binding: Hardcover
Pages: 272
Size: 5.80" wide x 8.60" long x 1.20" tall
Weight: 1.034

Seventy percent of North America’s gross domestic product is inextricably tied to the retail industry – an industry now facing more disruptive change over the next ten years than it has experienced since the Roman Empire.  From an internationally renowned consultant to the retail industry comes a book that is both a wake-up call and a call-to-action. The Retail Revival is a story of how almost 2000 years of history in retailing is giving way to an incredible new era of consumerism and a complete redefinition of what retail is. It sheds perspective on how massive demographic and economic shifts, as well as historic levels of technological and media disruption are turning this once predictable industry into a sea of turbulent change, leaving consumer behavior permanently altered. It examines the key seismic shifts in the market that have even companies like Wal-Mart and Proctor & Gamble scrambling to cope. It explores the incredible technologies that are transforming how and where and even why we shop. Beyond painting a vivid picture of these new realities, the book points to a dynamic and exhilarating revival of the retail industry. An industry that became fat and lazy over the last half century. The book offers hope and guidance for businesses eager to capitalize on these historic shifts. In other words, it’s not simply an examination of what’s new but rather, a concise compass heading toward what really matters and how to profit from it. Told in an enlightening yet entertaining manner, The Retail Revival provides unprecedented clarity on the often-blinding level of change in the retail marketplace.

Acknowledgments
Introduction: Revolutions and Revivals
The End
It's Not a "Recession"!
The Disappearing Middle
Rest in Peace, Joe Average
The Broken Funnel
The Beginning
The New Law of Average
Who Owns Your Brand?
Rehumanizing Retail
The Third Shelf
The Destination Is You
Break It, Build It and Make It Beautiful
About the Author
Endnotes
Index

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