Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life

ISBN-10: 1118396545
ISBN-13: 9781118396544
Edition: 2012
Authors: Shelley Carson
List price: $16.95 Buy it from $10.62
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Description: Research-based techniques that show everyone how to expand creativity and increase productivityHarvard psychologist Shelley Carson?s provocative book, published in partnership with Harvard Health Publications, reveals why creativity isn't something  More...

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Book details

List price: $16.95
Copyright year: 2012
Publisher: John Wiley & Sons Inc
Binding: Paperback
Size: 6.00" wide x 9.00" long x 1.25" tall
Weight: 0.990
Language: English

Research-based techniques that show everyone how to expand creativity and increase productivityHarvard psychologist Shelley Carson?s provocative book, published in partnership with Harvard Health Publications, reveals why creativity isn't something only scientists, investors, artists, writers, and musicians enjoy; in fact, all of us use our creative brains every day at home, work and play.? Each of us has the ability to increase our mental functioning and creativity by learning to move flexibly among several brain states. Explains seven brain states or "brainsets" and their functions as related to creativity, productivity, and innovationProvides quizzes, exercises, and self-tests to activate each of these seven brainsets to unlock our maximum creativityYour Creative Brain, called by critics a ?new classic? in the field of creativity, offers inspiring suggestions that can be applied in both one?s personal and professional life.

Preface
Acknowledgments
Meet Your Creative Brain
Wanted: Your Creative Brain
Why activating your creativity is important to individual and societal well-being
Your Mental Comfort Zone
Introduction to the seven brainsets
Fun quizzes to determine which brainset is your mental comfort zone
Tour Your Creative Brain
Brief introduction to the parts of brain that are important to the creative process
Brainsets and the Creative Process
Description of the stages that comprise both the deliberate and the spontaneous creative process
Training Your Creative Brain
Opening the Mind: Accessing the Absorb Brainset
Access externally and internally generated information with an uncritical eye
Imagining the Possibilities: Accessing the Envision Brainset
Use the power of mental imagery to construct creative ideas
Thinking Divergently: Accessing the Connect Brainset
Associate novel information to produce a multitude of ideas
Shaping the Creative Idea: Accessing the Reason Brainset
Consciously work through a creative "problem"
Recognizing Useful Ideas: Accessing the Evaluate Brainset
Evaluate creative ideas for appropriateness
Using Emotion Creatively: Accessing the Transform Brainset
Put your negative emotions to work for you
Performing Creatively: Accessing the Stream Brainset
Practice skill-appropriate improvisation
Putting the CREATES Strategies to Work
Flexing Your Creative Brain
Exercises for switching between brainsets to enhance cognitive flexibility
Applying the Brainsets to Real-World Creativity
Tips for using the brainsets in all stages of the creative process
Appendixes
How to Score the CREATES Brainsets Assessment
The Token Economy System
The Daily Activities Calendar
Notes
References
About the Author
About Harvard Medical School
Index
To Stevie and Nacie—the creative bookends of my life

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