Art of Explanation Making Your Ideas, Products, and Services Easier to Understand

ISBN-10: 1118374584

ISBN-13: 9781118374580

Edition: 2012

Authors: Lee LeFever
List price: $22.99 Buy it from $6.53
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Description: A concrete model for communicating ideas and enlightening audiencesEvery day professionals go to meetings, give presentations, and write messages with the goal of sharing ideas. And often they feel frustrated because their ideas fail to reach their audience. The Art of Explanation gives business people, educators, and influencers the common sense advice they need to become better at explanation by "packaging" ideas using Common Craft′s simple explanation model.Explains how to build a foundation, define problems and causes, and determine your desired results and potential barriersDetails how to design your explanation, assemble and organize ideas, and build context by describing the big picture and where your idea fitsShares effective ways to use metaphor and analogy to connect ideasShows how to summarize the big points and present a call–to–actionThe Common Craft Explanation Model represents author Lee LeFever′s renowned approach to creating easy–to–understand explanations for any topic. Using its six key elements, you′ll learn how to consistently plan, package, and present ideas, resulting in clear communication designed to motivate and inspire others.

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Book details

List price: $22.99
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 11/20/2012
Binding: Paperback
Pages: 256
Size: 8.00" wide x 8.00" long x 0.75" tall
Weight: 0.946
Language: English

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