Marketing Analytics Data-Driven Techiniques with Microsoft Excel

ISBN-10: 111837343X
ISBN-13: 9781118373439
Edition: 2014
Authors: Wayne L. Winston
List price: $49.99 Buy it from $23.81
eBook available
This item qualifies for FREE shipping

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Marketing Analytics:  Data-Driven Techniques with Microsoft Excel shows business managers and data analysts how to use a relatively simple tool--Excel---to analyze useful business information using powerful analytic techniques.    This comprehensive  More...

New Starting from $36.64
eBooks Starting from $28.04
Rent
Buy
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
History of Western Art Online content $4.95 $1.99
Add to cart
Study Briefs
History of World Philosophies Online content $4.95 $1.99
Add to cart
Study Briefs
American History Volume 1 Online content $4.95 $1.99
Add to cart
Study Briefs
History of Western Music Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $49.99
Copyright year: 2014
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/13/2014
Binding: Paperback
Pages: 720
Size: 7.25" wide x 9.25" long x 1.25" tall
Weight: 2.948
Language: English

Marketing Analytics:  Data-Driven Techniques with Microsoft Excel shows business managers and data analysts how to use a relatively simple tool--Excel---to analyze useful business information using powerful analytic techniques.    This comprehensive book shows how to use each technique to solve a practical businenss problem and achieve optimum marketing results.   Topics include: How PivotTables, charts, Excel statistical functions and array formulas can be used to describe and summarize marketing data.How to quantify customer value.Allocate the marketing budget between acquiring and retaining high-value customersAnalyzing market segments to identify high-value customersForecasting sales of existing and of new productsEstimating trends and seasonalityMarket basket analysis for optimizing retail salesOptimizing direct mail and online campaignsSelecting media targets for advertisingOptimizing product price pointsPrice bundling and discountingDetermining which new products to recommend to existing customersViral marketing models for social mediaAnd moreThe author will demonstrate how to implement more than 85% of these techniques using Excel.  The other techniques require a more powerful BI tool;  for those examples, the author will use Palisades Software---readers will be able download a trial version of that software to recreate the examples for those chapters.  The book will include exercises (for each chapter), plus instructor materials.

Wayne L. Winston is a professor of Decision Sciences at Indiana University's Kelley School of Business and the recipient of more than 30 teaching awards. For the past 20 years, Wayne has also taught Fortune 500 companies how to use Excel to make smarter business decisions. He has written 15 books on Excel, management science, and mathematics in sports.

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×