Win with Advanced Business Analytics Creating Business Value from Your Data

ISBN-10: 1118370600

ISBN-13: 9781118370605

Edition: 2013

List price: $42.50 Buy it from $1.85
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Description:

This book provides a comprehensive framework and applications of how to leverage business analytics/intelligence to outpace the competition. Applications coming from authors’ successful implementation experiences across North America, Europe, Asia PAC and Developing Markets are discussed. It offers untapped applications of business intelligence including HR analytics, online recruitment analytics and insurance claim analytics. The authors also include ground breaking Business to Business and Business to Consumers cases studies and “A How to apply” analytics solutions in local national and global companies. In addition, the book offers comprehensive sales and marketing coverage models; and made to measure customer lifecycle matrix that the authors have been successfully using and could be applied to any organization.
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Book details

List price: $42.50
Copyright year: 2013
Publisher: John Wiley & Sons, Limited
Publication date: 10/26/2012
Binding: Hardcover
Pages: 416
Size: 6.50" wide x 9.50" long x 1.50" tall
Weight: 1.650
Language: English

As Group President - International,Steve Pogorzelskiis responsible for Monster Operations in 36 countries worldwide across Europe, Asia Pacific, and China.Jesse Harriott, Ph.D.,Vice President of Research for Monster, pioneered the Monster Employment Index (MEI), the first measure of online recruitment activity.Doug Hardywas the editor-in-chief of Monster and has run its publishing program since 2002.

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