Brand Advocates Turning Enthusiastic Customers into a Powerful Marketing Force

Name: Brand Advocates Turning Enthusiastic Customers into a Powerful Marketing Force
Price: 12.8 USD
Availability: InStock
ISBN: 9781118336038

ISBN-10: 1118336038

ISBN-13: 9781118336038

Edition: 2012

Authors: Rob Fuggetta

List price: $40.95

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Description:

Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don't just buy your products--they sell your products for you. Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in social networks, online communities, and over coffee; and they defend you from detractors. According to social media firm, Vitrue, a Facebook fan may be worth $3.28. But, according to a study by customer satisfaction company, Satmetrix, a single brand advocate for an enterprise software company is worth $565,000 based on his referral value.This book is the go-to resource for teaching businesses…

Book details

List price: $40.95
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 7/11/2012
Binding: Hardcover
Pages: 304
Size: 5.80" wide x 9.00" long x 1.00" tall
Weight: 0.990
Language: English