Contemporary Business

ISBN-10: 1118291980

ISBN-13: 9781118291986

Edition: 15th 2013

List price: $253.95
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Description: Contemporary Business is the most comprehensive Introduction to Business product on the market.  It offers instructors and students more effective solutions for teaching and learning than any product offered by our competitors.

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Book details

List price: $253.95
Edition: 15th
Copyright year: 2013
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/22/2012
Binding: Hardcover
Pages: 704
Size: 9.50" wide x 11.25" long x 1.25" tall
Weight: 3.762
Language: English

Business in a Global Environment
The Changing Face of Business
Business Ethics and Social Responsibility
Economic Challenges Facing Contemporary Business
Competing in World Markets
Starting and Growing Your Business
Forms of Business Ownership and Organization
Starting Your Own Business: The Entrepreneurship Alternative
Management: Empowering People to Achieve Business Success
Management, Leadership, and the Internal Organization
Human Resource Management: From Recruitment to Labor Relations
Top Performance through Empowerment, Teamwork, and Communication
Production and Operations Management
Marketing Management
Customer-Driven Marketing
Product and Distribution Strategies
Promotion and Pricing Strategies
Managing Technology and Information
Using Technology to Manage Information
Managing Financial Resources
Understanding Accounting and Financial Statements
The Financial System
Financial Management
Business Law
Insurance and Risk Management
Personal Financial Planning
Developing a Business Plan
Careers in Contemporary Business
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