Contemporary Business

Name: Contemporary Business
Price: 8.92 USD
Availability: InStock
ISBN: 9781118291986

ISBN-10: 1118291980

ISBN-13: 9781118291986

Edition: 15th 2013

Authors: Louis E. Boone, David L. Kurtz

List price: $253.95

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Description:

Contemporary Business is the most comprehensive Introduction to Business product on the market. It offers instructors and students more effective solutions for teaching and learning than any product offered by our competitors.

Book details

List price: $253.95
Edition: 15th
Copyright year: 2013
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/22/2012
Binding: Hardcover
Pages: 704
Size: 9.50" wide x 11.25" long x 1.25" tall
Weight: 4.092
Language: English




Business in a Global Environment



The Changing Face of Business



Business Ethics and Social Responsibility



Economic Challenges Facing Contemporary Business



Competing in World Markets



Starting and Growing Your Business



Forms of Business Ownership and Organization



Starting Your Own Business: The Entrepreneurship Alternative



Management: Empowering People to Achieve Business Success



Management, Leadership, and the Internal Organization



Human Resource Management: From Recruitment to Labor Relations



Top Performance through Empowerment, Teamwork, and Communication



Production and Operations Management



Marketing Management



Customer-Driven Marketing



Product and Distribution Strategies



Promotion and Pricing Strategies



Managing Technology and Information



Using Technology to Manage Information



Managing Financial Resources



Understanding Accounting and Financial Statements



The Financial System



Financial Management



Business Law



Insurance and Risk Management



Personal Financial Planning



Developing a Business Plan



Careers in Contemporary Business