Social Change Anytime Everywhere How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage Your Community

ISBN-10: 1118288335

ISBN-13: 9781118288337

Edition: 2013

List price: $34.95 Buy it from $9.29
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Description: The nonprofit′s how–to guide for using online media to further their missions This book is written for nonprofit staff who say themselves or are asked by others, Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully? The book will help answer these questions and is organized to guide readers through the planning and implementation of online multi–channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. Offers a practical guide for nonprofits on how to best implement online and social media Outlines the various types of mobile media and online and when it makes sense to use them Shows how to build mobile expertise into the staff structure and sell mobile initiatives to the board Social Change Anytime Everywhere serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.

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Book details

List price: $34.95
Copyright year: 2013
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/11/2013
Binding: Paperback
Pages: 256
Size: 7.00" wide x 9.25" long x 0.75" tall
Weight: 0.792
Language: English

Figures and Tables
Foreword
Preface
Acknowledgments
The Authors
Why Are Online and Mobile Channels So Important to Nonprofits Today?
Guiding Principles for Anytime Everywhere
Advocacy Anytime Everywhere
Fundraising Anytime Everywhere
Community Building Anytime Everywhere
Multichannel Strategies in Action
Equipping Your Organization for Anytime Everywhere
Transitioning to Anytime Everywhere
Conclusion: Disrupting the Nonprofit Sector
Notes
Index
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