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Influence Game 50 Insider Tactics from the Washington D. C. Lobbying World That Will Get You to Yes

ISBN-10: 1118271599
ISBN-13: 9781118271599
Edition: 2012
Authors: Stephanie Vance
List price: $19.99 Buy it from $12.18
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Description: Get what you want, every time!Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be  More...

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Book details

List price: $19.99
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 6/15/2012
Binding: Hardcover
Pages: 196
Size: 6.50" wide x 9.25" long x 1.00" tall
Weight: 0.836
Language: English

Get what you want, every time!Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achieved—ethically and honestly. All you need is the help of one battle–tested guide, The Influence Game. Former Washington, D.C. lobbyist Stephanie Vance dispenses everything she′s learned about effective (and, believe it or not, honest) persuasion. Learn how to apply this power to any situation by using D.C. insider influence strategies and applying a step–by–step, easy–to–understand process for success.Learn how to develop and articulate effective goalsStructure both long and short–term persuasion effortsIdentify and research primary and secondary audiencesCrafting those all important personal storiesStephanie Vance has seen the influence game from every angle. Follow her lead to get past being heard to the real goal of being agreed with.

Acknowledgments
Introduction
Principles of Influence
Know What You Want
Know the Competition
Know the Arena
Know Your Primary Audience-The "Influencees"
Find Your Surrogates-The "Influentials"
The Campaign Plan
Crafting a Winning Message
Delivering the Message
The End Game
Index

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