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Social Media Bible Tactics, Tools, and Strategies for Business Success

ISBN-10: 1118269748
ISBN-13: 9781118269749
Edition: 3rd 2012
Authors: Lon Safko
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Description: The Social Media Bible is a comprehensive resource that transforms the way corporate, small business, and non-profit marketing strategies use social media to reach their desired audiences with power messages and efficiency. In this third edition,  More...

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Book details

List price: $29.95
Edition: 3rd
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 5/8/2012
Binding: Paperback
Pages: 640
Size: 7.50" wide x 9.50" long x 1.50" tall
Weight: 2.332
Language: English

The Social Media Bible is a comprehensive resource that transforms the way corporate, small business, and non-profit marketing strategies use social media to reach their desired audiences with power messages and efficiency. In this third edition, there are several updates and additions including,A detailed update to the 120+ companies outlined in the guide portion of the bookA complete rewrite of Chapter 3 to remove the MySpace-centric information and to include newer networks like Google+ Information on how Google and other search engines are giving preferential treatment to blogs and keywords on social networks, as well as information on the changes made to algorithmsMore information on plug-ins, widgets, apps, and integrationUpdates on Twitter and YammerTechnology changes and additions like the iPad, Apps, Foursquare, and other geo-targeted networksMobile marketing and  how it is increasing as an accelerated paceThroughout the book are new case studies and company profiles that provide practical examples of how businesses are successfully implementing social media.

Lon Safko is the author of the bestselling book "The Social""Media Bible "and the founder of 14 companies. He invented the "first computer to save a human life," as coined by Steve Jobs at Apple, holds three patents for Three- Dimensional Internet Advertising, and has 18 inventions in the Smithsonian Institution in Washington, D.C.

Acknowledgments
Introduction
Tactics and Tools
What Is Social Media?
Say Hello to Social Networking
It’s Not Your Father’s E-Mail
The World of Web Pages
The Internet Forum
The Ubiquitous Blog
The Wisdom of the Wiki
A Picture Is Worth a Thousand Words (Photo Sharing)
Talking about the Podcast (Audio Create)
Got Audio? (Audio Sharing)
Watch Out for Vlogs (Video Create)
Got Video? (Video Sharing)
Thumbs Up for Microblogging
Live from Anywhere-It’s Livecasting
Virtual Worlds-Real Impact
Gaming the System: Virtual Gaming
RSS-Really Simple Syndication Made Simple
Spotlight on Search (Search Engine Optimization)
Marketing Yourself (Search Engine Marketing)
The Formidable Fourth Screen (Mobile)
Let the Conversation Begin (Interpersonal)
Strategy: The Five Steps to Social Media Success
Analyze Your Existing Media
The Social Media Trinity
Integrate Strategies
Identify Resources
Implement and Measurement
Index

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