You Gotta Have Balls How a Kid from Brooklyn Started from Scratch, Bought Yankee Stadium, and Created a Sports Empire

ISBN-10: 1118172078
ISBN-13: 9781118172070
Edition: 2012
Authors: Brandon Steiner
List price: $29.95 Buy it from $3.00
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Description: A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empireBrandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports  More...

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Book details

List price: $29.95
Copyright year: 2012
Publisher: John Wiley & Sons Canada, Limited
Publication date: 9/19/2012
Binding: Hardcover
Pages: 224
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 0.946

A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empireBrandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companies in the United States, with an inventory of more than 10,000 collectibles. The Art of the Hustle details Steiner's multiple entrepreneurial adventures, where he has both learned and taught others his fair share of "rules." Along the way, he developed some of the most innovative approaches to business&emdash;methods that many of today's companies would be wise to observe and employ themselves.The Art of the Hustle follows Steiner on his pathway to success by demonstrating the business philosophies that allowed him to become the powerful magnate that he is. These ideals include:First to market is everythingAsk "What Else?" when working with clients to enhance relationships and elicit more businessDon't expand just for the sake of expanding; do it in areas and industries where your passion liesHow to train employees while they're in the minor leagues to prepare them for the majorsLearn to clearly identify ways to help others rather than sell to them, to align employees and partners with their strengths, and to discover a path where you're most likely to succeed.

Prologue: Last Call At Yankee Stadium
Introduction
What's With The Water In Brooklyn?
What Else?
Life, Death, And 25 Cent Soda
The Ncr
The Hard Rock
Entering The Sports World
How I Got Going
Play The Game, Not The Score
The Collectibles Call
Yankees-Steiner
The Light In The Other Room
Turning Dirt Into Dollars
Notre Dame
The Final Days Of Yankee Stadium
Nothing But A Dreamer
Sandlot Wisdom
Conclusion

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