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You Gotta Have Balls How a Kid from Brooklyn Started from Scratch, Bought Yankee Stadium, and Created a Sports Empire

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ISBN-10: 1118172078

ISBN-13: 9781118172070

Edition: 2012

Authors: Brandon Steiner

List price: $29.95
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Description:

A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empireBrandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companies in the United States, with an inventory of more than 10,000 collectibles. The Art of the Hustle details Steiner's multiple entrepreneurial adventures, where he has both learned and taught others his fair share of "rules." Along the way, he developed some of the most innovative approaches to business&emdash;methods that many of today's companies would be wise to observe and employ themselves.The Art of the Hustle…    
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Book details

List price: $29.95
Copyright year: 2012
Publisher: John Wiley & Sons Canada, Limited
Publication date: 9/19/2012
Binding: Hardcover
Pages: 224
Size: 6.30" wide x 9.30" long x 0.79" tall
Weight: 0.946
Language: English

Prologue: Last Call At Yankee Stadium
Introduction
What's With The Water In Brooklyn?
What Else?
Life, Death, And 25 Cent Soda
The Ncr
The Hard Rock
Entering The Sports World
How I Got Going
Play The Game, Not The Score
The Collectibles Call
Yankees-Steiner
The Light In The Other Room
Turning Dirt Into Dollars
Notre Dame
The Final Days Of Yankee Stadium
Nothing But A Dreamer
Sandlot Wisdom
Conclusion