Olympic Games Effect How Sports Marketing Builds Strong Brands

ISBN-10: 1118171683
ISBN-13: 9781118171684
Edition: 2nd 2012
Authors: John A. Davis
List price: $42.00
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Description: Designed to be ready for publication before the 2012 London Olympics, this book will be energetically paced, providing interesting sports marketing and branding insights about the marketing of the Olympic Games themselves, and the unique attraction  More...

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Book details

List price: $42.00
Edition: 2nd
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/20/2012
Binding: Paperback
Pages: 416
Size: 5.75" wide x 9.00" long x 1.25" tall
Weight: 1.188

Designed to be ready for publication before the 2012 London Olympics, this book will be energetically paced, providing interesting sports marketing and branding insights about the marketing of the Olympic Games themselves, and the unique attraction of the Olympics for corporations in particular.  The important lessons of past Olympics will be used to show a 100 year-plus modern tradition based on a several thousand year old testament to the love of sports and competition and how, in recent years, this has evolved into seductively attractive vehicle for a wide range of audiences, from consumers to corporations.  

Acknowledgments
Introduction
History, Legacy, Tradition
The Olympic Dream
The Olympic Experience
The Olympic Dynamics
The Olympic Host Cities
Section I Sponsorship Preparation Questions
Success and Achievement
The Olympic Stage
The Olympic Halo
The Olympic Spirit
Section II Sponsorship Preparation Questions
Controversy and Challenge
The Olympic Challenges
Section III Sponsorship Preparation Questions
Reputation Development
The Olympic Opportunity
The Olympic Sponsor Case Brief: Acer
The Olympic Sponsor Case Brief: Samsung
The Olympic Sponsor Case Study: Coca-Cola
The Olympic Sponsor Case Study: Visa
Section IV Sponsorship Preparation Questions
Olympic Marketing Victory
The Olympic Fans
The Olympic Creative Execution
The Olympic Marketing Communications
The Olympic Sponsorship Checklist
The Olympic Sponsorship Lessons
Section V Sponsorship Preparation Questions
About the Companion Web Site
Notes
Index

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