Optimize How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

ISBN-10: 1118167775
ISBN-13: 9781118167779
Edition: 2012
Authors: Lee Odden
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Description: Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost  More...

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Book details

List price: $35.95
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/27/2012
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.210
Language: English

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

Foreword
Preface
Acknowledgments
Planning
Setting the Stage for an Optimized State of Mind
Journey: Where Does Optimize and Socialize Fit in Your Company?
Smart Marketing Requires Intelligence: Research, Audit, and Listen
In It to Win It: Setting Objectives
Roadmap to Success: Content Marketing Strategy
Implementation
Know Thy Customer: Personas
Words Are Key to Customers: Keyword Research
Attract, Engage, and Inspire: Building Your Content Plan
Content Isn't King, It's the Kingdom: Creation and Curation
If It Can Be Searched, It Can Be Optimized: Content Optimization
Community Rules: Social Network Development-Don't Be Late to the Social Networking Party
Electrify Your Content: Promotion and Link Building
Progress, Refinement, and Success: Measurement
Scale
Optimize and Socialize: Processes and Training
Are You Optimized?
About the Author
Notes
Index

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