B2B Social Media Book Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, E-Mail, and More

ISBN-10: 1118167767
ISBN-13: 9781118167762
Edition: 2012
List price: $29.95 Buy it from $0.01
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Description: Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many  More...

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Book details

List price: $29.95
Copyright year: 2012
Publisher: John Wiley & Sons Canada, Limited
Publication date: 1/24/2012
Binding: Hardcover
Pages: 240
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.528
Language: English

Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.Describes a methodology for generating leads using social mediaDetails how to create content offers that increase conversion rates and drive leads from social mediaOffers practical advice for incorporating mobile strategies into the marketing mixProvides a step-by-step process for measuring the return on investment of B2B social media strategiesThe B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Foreword Ann Handley
Introduction We Didn�t Wake Up One Day and Write This Book
How We Got Here
This Book Is an Offer
You Want More Examples?
What Did We Miss?
Are You Ready to Go?
The Fundamentals of Social Media Lead Generation
Why B2B Is Better at Social Media Than B2C
The Marketing Status Quo
What Your Marketing Could Be
Five Reasons B2B Companies Are a Better Fit for Social
Media Marketing Than B2C Companies
When Social Media Isn�t Right for B2B
Five-Step Social Media Lead Generation Process
Yes, Chapter 3 in a Social Media Book Is about Search (It�s That Important!)

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