Marketing Research

Name: Marketing Research
Price: 5.7 USD
Availability: InStock
ISBN: 9781118156636

ISBN-10: 1118156633

ISBN-13: 9781118156636

Edition: 11th 2013

Authors: David A. Aaker, George S. Day, V. Kumar, Robert Leone

List price: $268.95

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Description:

Marketers now have the opportunity to invest in more data research and take advantage of social networking. The new eleventh edition shows them how to utilize these techniques to compliment traditional methods. The book focuses on international market research and incorporates new case studies to present the latest information in the field. Marketers will also be able to access the book’s Web site for a list of readings, links to other key sites, sample datasets for analysis, and practice questions after each chapter.

Book details

List price: $268.95
Edition: 11th
Copyright year: 2013
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/1/2012
Binding: Hardcover
Pages: 768
Size: 8.00" wide x 10.00" long x 1.25" tall
Weight: 3.234
Language: English