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| Foreword | |
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| Acknowledgments | |
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| Introduction | |
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| Using This Book | |
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| Tactic Checklist | |
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| Setup | |
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| Claim Your User Name on Facebook | |
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| Brand Your YouTube Channel | |
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| Claim Your Venue on foursquare | |
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| Create a Branded foursquare Page | |
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| Create a Custom Twitter Background | |
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| Brand Your Facebook Page | |
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| Add Multiple Administrators to Your Facebook Page | |
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| Set and Display Rules for Your Facebook Community | |
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| Allow Supporters to Post Content on Your Facebook Page | |
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| Monitor Facebook Page Activity with Alerts | |
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| Use Commenting Tools that Authenticate with Social Accounts | |
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| Add a Facebook Like Button to Your Web Site or Blog | |
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| Add a Twitter Follow Button to Your Site | |
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| Include the ShareThis Sharing Button | |
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| Create a Flickr Pro Account | |
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| Publish Photos Under a Creative Commons License | |
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| Submit Your Photos to Flickr Groups | |
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| Communicate | |
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| Use Collaboration Tools to Manage Twitter Accounts | |
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| Create Twitter Lists | |
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| Display Names of Staff Contributing to Twitter and Facebook | |
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| Connect with the Top Tweeters in Your Area | |
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| Monitor Local Twitter Activity Using Hashtags | |
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| Make Your Tweets Retweetable | |
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| Sign up for Tweets for Good | |
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| Recruit New Staff and Volunteers | |
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| Start, Join, and Organize Conversations with Hashtags | |
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| Promote an Event or Campaign with a Hashtag | |
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| Contribute to Mission-Related Twitter Hashtags | |
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| Use TwitPic to Share Photos and Videos | |
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| Display RSS Feeds on Your Web Site | |
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| Display Live Twitter Content on Your Web Site and Blog | |
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| Feed Your Blog to Twitter and Facebook | |
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| Use Facebook Social Plug-ins on Your Site | |
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| Add Events to Your Facebook Page | |
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| Integrate Other Social Channels with Facebook | |
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| Include Social Channels in Contact Information | |
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| Integrate Supporter Photos with Other Channels | |
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| Submit Content to Social News and Bookmarking Sites | |
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| Create a Wikipedia Entry | |
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| Create a Social Media Newspaper | |
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| Make a Buzzworthy Video | |
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| Participate in a Video Contest | |
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| Livestream Your Events | |
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| Provide Instant Access to Content with QR Codes | |
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| Share Presentations and Documents Online | |
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| Engage | |
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| Create a Facebook Welcome Tab | |
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| Encourage Action with Facebook Custom Tab | |
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| Encourage Supporters to Share Facebook Content | |
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| Launch a Like Campaign | |
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| Use Facebook as Your Organization's Page | |
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| Ask Your Facebook Fans a Question | |
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| Get Creative with Avatars | |
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| Add a Tweet Button to Your Web Site or Blog | |
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| Empower Supporters to Take Social Action | |
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| Build Real Relationships with Social Communication | |
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| Ask Influences to Share Your News | |
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| Engage the Blogging Community | |
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| Broadcast the Backchannel Buzz at Your Event | |
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| Organize a Twitter Chat with a Hashtag | |
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| Organize a Tweetup | |
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| Reward Your Supporters for Checking In | |
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| Add Mission-Related Tips on foursquare | |
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| Create a Custom Badge on foursquare | |
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| Participate in Giving Contests [with Caution] | |
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| Launch a Social Contest on Facebook | |
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| Build Stewardship Through Video | |
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| Ask Supporters to Share Photos or Videos | |
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| Hold a Video Response Contest | |
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| Create a Flickr Group to Support Your Mission | |
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| Hold a Photo Contest | |
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| Create a Photo Petition | |
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| Organize a Petition on Twitter | |
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| Socialize Your Internal Communications | |
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| Treat Your Social Networks Like V.I.P.s | |
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| Create Your Own Online Community | |
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| Fundraise | |
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| Raise Money with Causes | |
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| Encourage Supporters to Make a Wish | |
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| Create a Facebook Donation Tab | |
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| Hold a Tweetathon | |
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| Launch a Sponsored Tweet Campaign | |
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| Organize a Fundraising Campaign through Twitter | |
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| Increase Conversions with Video Overlays | |
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| Use Video Annotations as Calls to Action | |
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| Enable Social Giving with Peer Fundraising Tools | |
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| Launch a Check In for Charity Campaign | |
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| Participate in Social Buying Platforms | |
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| Submit Your Organization to be Featured on Philanthroper | |
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| Ask Supporters to Pledge Social Actions | |
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| Participate in Social Gaming | |
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| Take your Fundraising Events to an Alternate Reality | |
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| Measure | |
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| Analyze Facebook Activity with Insights | |
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| Understand Your YouTube Audience | |
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| Track Referrals from Social Sites | |
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| Measure New Visitors from Social Channels | |
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| Track Link Performance with Short URLs | |
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| Monitor Your Organization's Name on Twitter | |
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| Measure the Reach of Your Tweets | |
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| Calculate Your Twitter Influence | |
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| Create a Social Media Listening Dashboard | |
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| Use Social Media Monitoring Applications | |
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| Get a Strategy | |
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| About the Authors | |
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| Index | |