101 Social Media Tactics for Nonprofits A Field Guide

ISBN-10: 1118106245
ISBN-13: 9781118106242
Edition: 2012
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Description: The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start  More...

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Book details

Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 2/28/2012
Binding: Hardcover
Pages: 224
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 1.144
Language: English

The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics.With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

Foreword
Acknowledgments
Introduction
Using This Book
Tactic Checklist
Setup
Claim Your User Name on Facebook
Brand Your YouTube Channel
Claim Your Venue on foursquare
Create a Branded foursquare Page
Create a Custom Twitter Background
Brand Your Facebook Page
Add Multiple Administrators to Your Facebook Page
Set and Display Rules for Your Facebook Community
Allow Supporters to Post Content on Your Facebook Page
Monitor Facebook Page Activity with Alerts
Use Commenting Tools that Authenticate with Social Accounts
Add a Facebook Like Button to Your Web Site or Blog
Add a Twitter Follow Button to Your Site
Include the ShareThis Sharing Button
Create a Flickr Pro Account
Publish Photos Under a Creative Commons License
Submit Your Photos to Flickr Groups
Communicate
Use Collaboration Tools to Manage Twitter Accounts
Create Twitter Lists
Display Names of Staff Contributing to Twitter and Facebook
Connect with the Top Tweeters in Your Area
Monitor Local Twitter Activity Using Hashtags
Make Your Tweets Retweetable
Sign up for Tweets for Good
Recruit New Staff and Volunteers
Start, Join, and Organize Conversations with Hashtags
Promote an Event or Campaign with a Hashtag
Contribute to Mission-Related Twitter Hashtags
Use TwitPic to Share Photos and Videos
Display RSS Feeds on Your Web Site
Display Live Twitter Content on Your Web Site and Blog
Feed Your Blog to Twitter and Facebook
Use Facebook Social Plug-ins on Your Site
Add Events to Your Facebook Page
Integrate Other Social Channels with Facebook
Include Social Channels in Contact Information
Integrate Supporter Photos with Other Channels
Submit Content to Social News and Bookmarking Sites
Create a Wikipedia Entry
Create a Social Media Newspaper
Make a Buzzworthy Video
Participate in a Video Contest
Livestream Your Events
Provide Instant Access to Content with QR Codes
Share Presentations and Documents Online
Engage
Create a Facebook Welcome Tab
Encourage Action with Facebook Custom Tab
Encourage Supporters to Share Facebook Content
Launch a Like Campaign
Use Facebook as Your Organization's Page
Ask Your Facebook Fans a Question
Get Creative with Avatars
Add a Tweet Button to Your Web Site or Blog
Empower Supporters to Take Social Action
Build Real Relationships with Social Communication
Ask Influences to Share Your News
Engage the Blogging Community
Broadcast the Backchannel Buzz at Your Event
Organize a Twitter Chat with a Hashtag
Organize a Tweetup
Reward Your Supporters for Checking In
Add Mission-Related Tips on foursquare
Create a Custom Badge on foursquare
Participate in Giving Contests [with Caution]
Launch a Social Contest on Facebook
Build Stewardship Through Video
Ask Supporters to Share Photos or Videos
Hold a Video Response Contest
Create a Flickr Group to Support Your Mission
Hold a Photo Contest
Create a Photo Petition
Organize a Petition on Twitter
Socialize Your Internal Communications
Treat Your Social Networks Like V.I.P.s
Create Your Own Online Community
Fundraise
Raise Money with Causes
Encourage Supporters to Make a Wish
Create a Facebook Donation Tab
Hold a Tweetathon
Launch a Sponsored Tweet Campaign
Organize a Fundraising Campaign through Twitter
Increase Conversions with Video Overlays
Use Video Annotations as Calls to Action
Enable Social Giving with Peer Fundraising Tools
Launch a Check In for Charity Campaign
Participate in Social Buying Platforms
Submit Your Organization to be Featured on Philanthroper
Ask Supporters to Pledge Social Actions
Participate in Social Gaming
Take your Fundraising Events to an Alternate Reality
Measure
Analyze Facebook Activity with Insights
Understand Your YouTube Audience
Track Referrals from Social Sites
Measure New Visitors from Social Channels
Track Link Performance with Short URLs
Monitor Your Organization's Name on Twitter
Measure the Reach of Your Tweets
Calculate Your Twitter Influence
Create a Social Media Listening Dashboard
Use Social Media Monitoring Applications
Get a Strategy
About the Authors
Index

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