Brand Against the Machine How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

Name: Brand Against the Machine How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
Availability: InStock
ISBN: 9781118103524

ISBN-10: 1118103521

ISBN-13: 9781118103524

Edition: 2012

Authors: John Michael Morgan

List price: $18.99

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Description:

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to…

Book details

List price: $18.99
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 12/16/2011
Binding: Hardcover
Pages: 224
Size: 6.30" wide x 9.30" long x 0.90" tall
Weight: 0.880
Language: English




The Machine



Why Branding?



The Brand Framework



Visibility versus Ability



Attention Doesn't Equal Trust



The Right Position



The Master Plan



Marketing versus Branding



Do You Believe?



Anchor Belief



Death of the Mundane



The Creation Story



Extra Ordinary



Bring the Noise



Content Explosion



Top Yourself



Welcome to the Social Parade



The Brand Conversation



Many Shades of You



Celebrity Currency



The Uncommon Brand



Dissident



Your Brand's Home Base



Shock and Awe



The Presentation Age



Video Made the Internet Star



Brand Alliance



Dirty Little Secret



Little Things



Race to the Bottom



Longing to Belong



Brand Without a Cause



Why Your Website Sucks



Misunderstood



The Hangout



Light the Fuse



Overnight Authority



Everything in Twos



Point of View



Back and Forth



Feeling Good



Everything You Do Is Branding



Hidden Brand Advocates



Come as You Are



The 20/60/20 Rule



The Real Thing



What's in a Name?



The Prospect Cycle



Viva La Failure



Know Your Enemy



Erase, Then Replace



The Sound of Silence



The 10:100 Method



Your Online Presence



Raise Your Standards



Warning: You've Been Lied To



Monitor and Measure



How to Ensure Your Brand Fails



What Is Killing Entrepreneurs?



Twenty Rules



Parting Shot


Special Offer


Acknowledgments


Index