Brand Against the Machine How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

ISBN-10: 1118103521
ISBN-13: 9781118103524
Edition: 2012
Authors: John Morgan
List price: $16.99 Buy it from $10.87
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Description: Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an  More...

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Book details

List price: $16.99
Copyright year: 2012
Publisher: John Wiley & Sons, Limited
Publication date: 12/16/2011
Binding: Hardcover
Pages: 210
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.880
Language: English

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why its important to take a stand and why its okay to have haters-because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

The Machine
Why Branding?
The Brand Framework
Visibility versus Ability
Attention Doesn't Equal Trust
The Right Position
The Master Plan
Marketing versus Branding
Do You Believe?
Anchor Belief
Death of the Mundane
The Creation Story
Extra Ordinary
Bring the Noise
Content Explosion
Top Yourself
Welcome to the Social Parade
The Brand Conversation
Many Shades of You
Celebrity Currency
The Uncommon Brand
Dissident
Your Brand's Home Base
Shock and Awe
The Presentation Age
Video Made the Internet Star
Brand Alliance
Dirty Little Secret
Little Things
Race to the Bottom
Longing to Belong
Brand Without a Cause
Why Your Website Sucks
Misunderstood
The Hangout
Light the Fuse
Overnight Authority
Everything in Twos
Point of View
Back and Forth
Feeling Good
Everything You Do Is Branding
Hidden Brand Advocates
Come as You Are
The 20/60/20 Rule
The Real Thing
What's in a Name?
The Prospect Cycle
Viva La Failure
Know Your Enemy
Erase, Then Replace
The Sound of Silence
The 10:100 Method
Your Online Presence
Raise Your Standards
Warning: You've Been Lied To
Monitor and Measure
How to Ensure Your Brand Fails
What Is Killing Entrepreneurs?
Twenty Rules
Parting Shot
Special Offer
Acknowledgments
Index

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