101 Design Methods A Structured Approach for Driving Innovation in Your Organization

ISBN-10: 1118083466
ISBN-13: 9781118083468
Edition: 2013
List price: $41.95 Buy it from $26.53
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Description: The Design Thinking Field Guide is the first step-by-step guidebook for successful innovation planning. Unlike other popular titles, The Design Thinking Field Guide approaches the practice of creating new products, services, and customer experiences  More...

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Book details

List price: $41.95
Copyright year: 2013
Publisher: John Wiley & Sons Canada, Limited
Publication date: 10/9/2012
Binding: Paperback
Pages: 336
Size: 7.30" wide x 9.00" long x 0.70" tall
Weight: 1.738
Language: English

The Design Thinking Field Guide is the first step-by-step guidebook for successful innovation planning. Unlike other popular titles, The Design Thinking Field Guide approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find The Design Thinking Field Guide an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

Vijay Kumar has made outstanding contributions to the field of nanosilicon including the finding of silicon fullerenes and nanotubes. He has done extensive research on clusters of a variety of materials and in other areas of condensed matter. He was Chairman of Subject Group "Computer Aided Design of Materials" in MRS India and has held senior positions in India, Europe and Japan.

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