End of Business As Usual Rewire the Way You Work to Succeed in the Consumer Revolution

ISBN-10: 1118077555
ISBN-13: 9781118077559
Edition: 2011
Authors: Brian Solis
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Description: Today's biggest trends --the mobile web, social media, real-time-- are forcing us to rewire the way we think, act, and run our businesses. They have produced a global culture, shrinking the world one tweet at a time. These new tools have created an  More...

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Book details

List price: $16.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 11/18/2011
Binding: Hardcover
Pages: 320
Size: 6.75" wide x 9.50" long x 1.25" tall
Weight: 1.100
Language: English

Today's biggest trends --the mobile web, social media, real-time-- are forcing us to rewire the way we think, act, and run our businesses. They have produced a global culture, shrinking the world one tweet at a time. These new tools have created an ever expanding "Egosystem," in which we all believe our lives deserve 24-hour broadcasts. Now, everyday people are looking to understand what is going on as a result of the social and mobile web. Educators are looking to connect with their students and business leaders are seeking to steer the company toward a new generation of customers. Are we in the age of enlightenment or are we lost in translation? Solis's The End of Business As Usual explores each layer of this complex world from the government to the everyday consumer, defining this social and business upheaval.

Foreword
Introduction (R)evolution: How Internet Culture Has Created a New Era of Social Consumerism
This Is None of Your Business, So Make It Your Business
A Quiet Riot: The Information Divide and the Cultural Revolution
The Human Genome Meets Digital DNA
Don't Blame It on the Youth
Ch-Ch-Changes
Youthquake: Millennials Shake Up the Digital Lifestyle
Boom
Digital Darwinism: Controlling Your Way to Obsolescence
The Medium Is No Longer the Message
Social Networks as Your Personal Operating System (OS)
Don't Google Me, Facebook Me
Twitter Me This … The Facebook Generation
The Attention Deficit Crises and Information Scarcity
Remorse and Social Network Fatigue
Poster's Remorse
Does Attention Bankruptcy Loom Behind the Thin Veil of Popularity?
If You Can't Tweet 'Em, Join Them
The Progress of Progress
The Evolution of the Network Economy and the Human Network
Content Was King
Context Is King: Defining Our Experiences
The Shift in Networking: Nicheworks Bridge Social and Interest Graphs
Recognizing the Value of Nicheworks
Interest Graphs Are the Constructs of Maturing Information Networks
The Nextwork: Defining Tomorrow's Information Network
Do I Know You? Oh Yes, You're Friends with Their Friends Who Are Friends with Those Who Are Friends of Mine
It's a Smaller World, after All
Information at the Speed of Tweets
Your Audience Is Now an Audience of Audiences with Audiences
Short Attention Span Theater
An Audience with an Audience of Audiences
The People Formerly Known as the Audience
The Psychology of the Audiences with Audiences
Zuckerberg's Law
Interest Graph Theory
On-Demand Networking: Investing in Narrow and Wide Experiences
Convergence: The Intersection of Media and the Human Network
The Digital Footprint
I Want My Web TV. … Be Careful What You Wish For
Channeling a Connected Audience
The Living Room Is Alive and Clicking
New Consumerism: From Clicks to Cliques
An Audience of Information Ambassadors
Measures of Digital Influence and Social Capital: From Nobody to Somebody
The Human Algorithm
Digital Influence Creates a New Media World Order
Defining Influence
Seeking Relevance: The Social Consumer Hierarchy
The Social Stock Market
The Square Root of Influence Is Social Capital
The New Era of Endorsements: When Nobodies Become Somebodies
Influence Is Not Popularity and Popularity Is Not Influence
The Tools of the Trade
Influencing the Influencer
The Dawn of Connected Consumerism
You Are Now Entering the Trust Zone
A Day in the Life of the Connected Consumer
Checking In to the New Reality of Geolocation
Steering Action through Incentives
When Purchases Become Social Objects
It's Not How You See Me, It's How I Want You to See Me
The Rise of Collective Commerce
On the Web, One Is a Lonely Number: Socializing Commerce
The Fifth C of Community = Social Commerce
Buy with Friends! The Savings of the Crowds
Build It and They (Won't) Come
The Laws of Attraction and Affinity
ABC: Always Be Closing
Creating Magical Experiences
m-Commerce: The Smartphone Makes Shoppers Smarter
Reality Bytes
Price Comparison Apps Lead to Purchases or Competitive Purchases
Discounting Prices, but Not Loyalty
Virtual Mirrors Reflect the True Persona of the Connected Customer
Excuse Me While I Check Out
Designing Shareable Experiences
Brands Are No Longer Created, They're Co-Created
Branding the Customer Relationship
If Ignorance Is Bliss, Awareness Is Awakening
In the Human Network, Brands Become the Culmination of Shared Experiences
The Awakening Flips the Switch
The Poetry of Language and Media
Reinventing the Brand and Sales Cycle for a New Genre of Connected Commerce
Plug into the Grid of Decision Making
Once More, This Time with Feeling
I'm Not Just Listening to You, I Hear You; I See and Feel What You're Saying
Bring the Essence of Brand to Life
Brand Essence Exercise
A Model for Emotive Engagement
Funneling Through Time
The Collapse of the Funnel and Emergence of New Consumer Touchpoints
The Decision-Making Circle
Aspiring to Reach beyond Conformity to Inspire Customers
Market Fragmentation Leads to Diversification
Behaviorgraphics
The Interest Graph Is Alive: A Study of Starbucks's Top Followers
The Last Mile: The Future of Business Is Defined through Shared Experiences
The Apple of My Eye: Designing Magical (and Shareable) Experiences
The Laws of Engagement
Like a Virgin: Treating Customers Like They Were Touched for the Very First Time
Distribution of Engagement Resources and Strategies
A Market in Transition Begets a Business in Motion
The Culture Code: When Culture and Social Responsibility Become Market Differentiators
The Zappos Story: The Customer Service Shoe Is Now on the Other Foot
Zappos: Putting the Customer in Customer Service
Zappos: The Culture of Customer Advocacy
Zappos: Delivering Happiness
The New CEO: Chief Experience Officer
In Good Company: Philanthropic Capitalism and the New Era of Corporate Social Responsibility
Giving Back Is the New… Red
One Day without Shoes: A March toward Prosperity and Social Responsibility
Empathy Loves Company
Adaptive Business Models: Uniting Customers and Employees to Build the Business of Tomorrow, Today
The Adaptive Business Learns through Reflection and Leads through Projection
The Dilemma's Innovator
Rethinking the Future of Business: Building the Framework
From Bottom Up to Top Down and Outside In to Inside Out
Dell's Bells
The Dellwether of Customer Sentiment
The Future of Business Is Up to You
Change Is in the Air: The Inevitable March toward Change Management
The Future of Business Starts with Change and Ends with Change Management
The March toward Change Leads to Relevance: A Blueprint for Change
Setting the Stage
Managing Change
Reinforcing Change
Connecting Value Propositions to Personal Values
This Is Your Time
What's Next? The Evolution of Business from Adaptive to Predictive
Notes
Index

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