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| Foreword | |
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| Introduction (R)evolution: How Internet Culture Has Created a New Era of Social Consumerism | |
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| This Is None of Your Business, So Make It Your Business | |
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| A Quiet Riot: The Information Divide and the Cultural Revolution | |
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| The Human Genome Meets Digital DNA | |
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| Don't Blame It on the Youth | |
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| Ch-Ch-Changes | |
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| Youthquake: Millennials Shake Up the Digital Lifestyle | |
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| Boom | |
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| Digital Darwinism: Controlling Your Way to Obsolescence | |
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| The Medium Is No Longer the Message | |
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| Social Networks as Your Personal Operating System (OS) | |
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| Don't Google Me, Facebook Me | |
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| Twitter Me This … The Facebook Generation | |
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| The Attention Deficit Crises and Information Scarcity | |
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| Remorse and Social Network Fatigue | |
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| Poster's Remorse | |
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| Does Attention Bankruptcy Loom Behind the Thin Veil of Popularity? | |
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| If You Can't Tweet 'Em, Join Them | |
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| The Progress of Progress | |
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| The Evolution of the Network Economy and the Human Network | |
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| Content Was King | |
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| Context Is King: Defining Our Experiences | |
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| The Shift in Networking: Nicheworks Bridge Social and Interest Graphs | |
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| Recognizing the Value of Nicheworks | |
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| Interest Graphs Are the Constructs of Maturing Information Networks | |
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| The Nextwork: Defining Tomorrow's Information Network | |
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| Do I Know You? Oh Yes, You're Friends with Their Friends Who Are Friends with Those Who Are Friends of Mine | |
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| It's a Smaller World, after All | |
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| Information at the Speed of Tweets | |
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| Your Audience Is Now an Audience of Audiences with Audiences | |
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| Short Attention Span Theater | |
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| An Audience with an Audience of Audiences | |
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| The People Formerly Known as the Audience | |
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| The Psychology of the Audiences with Audiences | |
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| Zuckerberg's Law | |
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| Interest Graph Theory | |
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| On-Demand Networking: Investing in Narrow and Wide Experiences | |
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| Convergence: The Intersection of Media and the Human Network | |
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| The Digital Footprint | |
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| I Want My Web TV. … Be Careful What You Wish For | |
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| Channeling a Connected Audience | |
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| The Living Room Is Alive and Clicking | |
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| New Consumerism: From Clicks to Cliques | |
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| An Audience of Information Ambassadors | |
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| Measures of Digital Influence and Social Capital: From Nobody to Somebody | |
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| The Human Algorithm | |
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| Digital Influence Creates a New Media World Order | |
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| Defining Influence | |
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| Seeking Relevance: The Social Consumer Hierarchy | |
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| The Social Stock Market | |
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| The Square Root of Influence Is Social Capital | |
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| The New Era of Endorsements: When Nobodies Become Somebodies | |
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| Influence Is Not Popularity and Popularity Is Not Influence | |
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| The Tools of the Trade | |
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| Influencing the Influencer | |
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| The Dawn of Connected Consumerism | |
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| You Are Now Entering the Trust Zone | |
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| A Day in the Life of the Connected Consumer | |
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| Checking In to the New Reality of Geolocation | |
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| Steering Action through Incentives | |
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| When Purchases Become Social Objects | |
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| It's Not How You See Me, It's How I Want You to See Me | |
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| The Rise of Collective Commerce | |
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| On the Web, One Is a Lonely Number: Socializing Commerce | |
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| The Fifth C of Community = Social Commerce | |
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| Buy with Friends! The Savings of the Crowds | |
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| Build It and They (Won't) Come | |
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| The Laws of Attraction and Affinity | |
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| ABC: Always Be Closing | |
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| Creating Magical Experiences | |
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| m-Commerce: The Smartphone Makes Shoppers Smarter | |
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| Reality Bytes | |
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| Price Comparison Apps Lead to Purchases or Competitive Purchases | |
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| Discounting Prices, but Not Loyalty | |
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| Virtual Mirrors Reflect the True Persona of the Connected Customer | |
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| Excuse Me While I Check Out | |
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| Designing Shareable Experiences | |
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| Brands Are No Longer Created, They're Co-Created | |
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| Branding the Customer Relationship | |
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| If Ignorance Is Bliss, Awareness Is Awakening | |
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| In the Human Network, Brands Become the Culmination of Shared Experiences | |
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| The Awakening Flips the Switch | |
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| The Poetry of Language and Media | |
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| Reinventing the Brand and Sales Cycle for a New Genre of Connected Commerce | |
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| Plug into the Grid of Decision Making | |
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| Once More, This Time with Feeling | |
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| I'm Not Just Listening to You, I Hear You; I See and Feel What You're Saying | |
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| Bring the Essence of Brand to Life | |
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| Brand Essence Exercise | |
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| A Model for Emotive Engagement | |
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| Funneling Through Time | |
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| The Collapse of the Funnel and Emergence of New Consumer Touchpoints | |
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| The Decision-Making Circle | |
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| Aspiring to Reach beyond Conformity to Inspire Customers | |
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| Market Fragmentation Leads to Diversification | |
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| Behaviorgraphics | |
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| The Interest Graph Is Alive: A Study of Starbucks's Top Followers | |
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| The Last Mile: The Future of Business Is Defined through Shared Experiences | |
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| The Apple of My Eye: Designing Magical (and Shareable) Experiences | |
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| The Laws of Engagement | |
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| Like a Virgin: Treating Customers Like They Were Touched for the Very First Time | |
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| Distribution of Engagement Resources and Strategies | |
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| A Market in Transition Begets a Business in Motion | |
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| The Culture Code: When Culture and Social Responsibility Become Market Differentiators | |
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| The Zappos Story: The Customer Service Shoe Is Now on the Other Foot | |
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| Zappos: Putting the Customer in Customer Service | |
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| Zappos: The Culture of Customer Advocacy | |
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| Zappos: Delivering Happiness | |
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| The New CEO: Chief Experience Officer | |
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| In Good Company: Philanthropic Capitalism and the New Era of Corporate Social Responsibility | |
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| Giving Back Is the New… Red | |
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| One Day without Shoes: A March toward Prosperity and Social Responsibility | |
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| Empathy Loves Company | |
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| Adaptive Business Models: Uniting Customers and Employees to Build the Business of Tomorrow, Today | |
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| The Adaptive Business Learns through Reflection and Leads through Projection | |
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| The Dilemma's Innovator | |
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| Rethinking the Future of Business: Building the Framework | |
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| From Bottom Up to Top Down and Outside In to Inside Out | |
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| Dell's Bells | |
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| The Dellwether of Customer Sentiment | |
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| The Future of Business Is Up to You | |
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| Change Is in the Air: The Inevitable March toward Change Management | |
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| The Future of Business Starts with Change and Ends with Change Management | |
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| The March toward Change Leads to Relevance: A Blueprint for Change | |
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| Setting the Stage | |
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| Managing Change | |
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| Reinforcing Change | |
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| Connecting Value Propositions to Personal Values | |
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| This Is Your Time | |
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| What's Next? The Evolution of Business from Adaptive to Predictive | |
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| Notes | |
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| Index | |