| |
| |
| Acknowledgments | |
| |
| |
| |
| Introduction | |
| |
| |
| Embracing New Approaches | |
| |
| |
| How This Book is Organized | |
| |
| |
| Getting Started | |
| |
| |
| |
| Generations in Philanthropy | |
| |
| |
| Setting the Stage | |
| |
| |
| Defining the Generations | |
| |
| |
| Leading Multigen Fundraising Efforts | |
| |
| |
| Conclusion | |
| |
| |
| Notes | |
| |
| |
| |
| Engaging Philanthropy's Next Generation | |
| |
| |
| The Opportunities of Seeking Funds from Young Philanthropists | |
| |
| |
| Cultivating the Next Generation of Donors | |
| |
| |
| Relationships Don't Change | |
| |
| |
| Conclusion | |
| |
| |
| Notes | |
| |
| |
| |
| Volunteering is Philanthropy | |
| |
| |
| Creating Volunteer Opportunities Increases Prospective Donors | |
| |
| |
| Committee Participation | |
| |
| |
| Board Service | |
| |
| |
| Conclusion | |
| |
| |
| Notes | |
| |
| |
| |
| The Next Generation of Grant Makers | |
| |
| |
| Investing in Professional Development | |
| |
| |
| Networking Resources | |
| |
| |
| How Social Media Changes Grant Making | |
| |
| |
| Understanding Family Philanthropy | |
| |
| |
| What Nonprofits Can Do | |
| |
| |
| Notes | |
| |
| |
| |
| Harnessing the Power of Online Communications | |
| |
| |
| Going Where the Givers Are | |
| |
| |
| Social Media is a Tool, Not the Tool | |
| |
| |
| Listen to Your Fans and Followers | |
| |
| |
| Social Media is a Plant | |
| |
| |
| Social Media is Stewardship | |
| |
| |
| Adding Value through Social Media | |
| |
| |
| Social Media is a Two-Way Street | |
| |
| |
| Not Everyone "Diggs" Social Media | |
| |
| |
| It Ain't Free | |
| |
| |
| Build a Social Media Plan | |
| |
| |
| Implementing the Social Media Plan | |
| |
| |
| Evaluating Social Media Strategies | |
| |
| |
| Social Media Policies | |
| |
| |
| Conclusion | |
| |
| |
| Notes | |
| |
| |
| |
| Conclusion | |
| |
| |
| Where to Go from Here | |
| |
| |
| Becoming a Learning Organization | |
| |
| |
| |
| Worksheets, Plans, and Templates | |
| |
| |
| Fundraising and the Next Generation Worksheet | |
| |
| |
| Organizational Readiness Assessment | |
| |
| |
| Stewardship Plan Worksheet | |
| |
| |
| Sample Memorandum of Understanding (MOU) | |
| |
| |
| Sample Board Recruitment Plan | |
| |
| |
| Social Media Plan Worksheet | |
| |
| |
| Social Media Plan Outline | |
| |
| |
| Blog Post Template | |
| |
| |
| Notes | |
| |
| |
| |
| Selected Interviews | |
| |
| |
| Next Gen Philanthropist: Mike Gast, Resource Generation | |
| |
| |
| Next Gen Grant Maker: Jason Franklin, Bolder Giving | |
| |
| |
| Multigen Family Philanthropy: Sharna Goldseker, 21/64 | |
| |
| |
| Family Philanthropy Consultant: Lisa Parker, Family Circle Advisors | |
| |
| |
| Family Foundation: Mary Galeti, The Tecovas Foundation | |
| |
| |
| Giving Circles: Alan Frosh, The Gordian Fund | |
| |
| |
| Giving Tiers: Jennie Arbogash, Social Venture Partners of Boulder County | |
| |
| |
| Notes | |
| |
| |
| |
| Survey Summaries | |
| |
| |
| Multigenerational Development Office Survey Results | |
| |
| |
| Philanthropy's Next Generation Survey Results | |
| |
| |
| About the Author | |
| |
| |
| Index | |