Fundraising and the Next Generation Tools for Engaging the Next Generation of Philanthropists

ISBN-10: 1118077024
ISBN-13: 9781118077023
Edition: 2012
List price: $64.00 Buy it from $27.07
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Description: Savvy fundraising leaders understand that successful and sustained philanthropy is not just an issue for today. Long-term planning and diversified strategies allow fundraisers to access every prospective contribution possible. This includes engaging  More...

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Book details

List price: $64.00
Copyright year: 2012
Publisher: John Wiley & Sons Canada, Limited
Publication date: 3/6/2012
Binding: Hardcover
Pages: 304
Size: 6.50" wide x 9.25" long x 1.25" tall
Weight: 1.100
Language: English

Savvy fundraising leaders understand that successful and sustained philanthropy is not just an issue for today. Long-term planning and diversified strategies allow fundraisers to access every prospective contribution possible. This includes engaging younger donors and resource development staff. Fundraising Across Generations brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools. In addition, recruiting and retaining the next generation of fundraising professionals is critical to organizational success. Fundraising Across Generations covers the behaviors, key characteristics, and approaches for working with philanthropists under the age of 40. Other age cohorts will be discussed to provide perspective, comparison, and related strategies. The books includes a glossary of social media terms, tools for setting up next gen technology in your organization, step-by-step to engaging Gen X and Y as donors (sample events, event scripts, event materials, etc.), tools for engaging Gen X and Y volunteer opportunities, a list of academic resources for development professional advancement, and an assessment toolkit.

Acknowledgments
Introduction
Embracing New Approaches
How This Book is Organized
Getting Started
Generations in Philanthropy
Setting the Stage
Defining the Generations
Leading Multigen Fundraising Efforts
Conclusion
Notes
Engaging Philanthropy's Next Generation
The Opportunities of Seeking Funds from Young Philanthropists
Cultivating the Next Generation of Donors
Relationships Don't Change
Conclusion
Notes
Volunteering is Philanthropy
Creating Volunteer Opportunities Increases Prospective Donors
Committee Participation
Board Service
Conclusion
Notes
The Next Generation of Grant Makers
Investing in Professional Development
Networking Resources
How Social Media Changes Grant Making
Understanding Family Philanthropy
What Nonprofits Can Do
Notes
Harnessing the Power of Online Communications
Going Where the Givers Are
Social Media is a Tool, Not the Tool
Listen to Your Fans and Followers
Social Media is a Plant
Social Media is Stewardship
Adding Value through Social Media
Social Media is a Two-Way Street
Not Everyone "Diggs" Social Media
It Ain't Free
Build a Social Media Plan
Implementing the Social Media Plan
Evaluating Social Media Strategies
Social Media Policies
Conclusion
Notes
Conclusion
Where to Go from Here
Becoming a Learning Organization
Worksheets, Plans, and Templates
Fundraising and the Next Generation Worksheet
Organizational Readiness Assessment
Stewardship Plan Worksheet
Sample Memorandum of Understanding (MOU)
Sample Board Recruitment Plan
Social Media Plan Worksheet
Social Media Plan Outline
Blog Post Template
Notes
Selected Interviews
Next Gen Philanthropist: Mike Gast, Resource Generation
Next Gen Grant Maker: Jason Franklin, Bolder Giving
Multigen Family Philanthropy: Sharna Goldseker, 21/64
Family Philanthropy Consultant: Lisa Parker, Family Circle Advisors
Family Foundation: Mary Galeti, The Tecovas Foundation
Giving Circles: Alan Frosh, The Gordian Fund
Giving Tiers: Jennie Arbogash, Social Venture Partners of Boulder County
Notes
Survey Summaries
Multigenerational Development Office Survey Results
Philanthropy's Next Generation Survey Results
About the Author
Index

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