Managerial Economics

ISBN-10: 1118041585
ISBN-13: 9781118041581
Edition: 7th 2012
List price: $248.95 Buy it from $2.00
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Description: The 7th Edition of Managerial Economics continues to provide real-world examples and necessary decision-making skills for making thoughtful and advantageous managerial decisions.  Samuelson & Marks build on their strong behavioral coverage to better  More...

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Book details

List price: $248.95
Edition: 7th
Copyright year: 2012
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/6/2011
Binding: Hardcover
Pages: 784
Size: 8.00" wide x 9.75" long x 1.25" tall
Weight: 3.124
Language: English

The 7th Edition of Managerial Economics continues to provide real-world examples and necessary decision-making skills for making thoughtful and advantageous managerial decisions.  Samuelson & Marks build on their strong behavioral coverage to better target this current and "hot topic" in business. This new edition includes general updates and revisions throughout including updated sections on behavioral economics, game theory, and price theory, and new problems for every chapter.  The authors improve on existing content and integrate more of this content throughout.  The biggest section is on the interface between public and private. The text integrates theory with extensive real-world applications throughout which makes it more accessible.  The presentations begin simply and are progressively applied to more and more challenging applications.

Introduction to Economic Decision Making
Decisions within Firms
Optimal Decisions Using Marginal Analysis
Demand Analysis and Optimal Pricing
Estimating and Forecasting Demand
Production
Cost Analysis
Competing within Markets
Perfect Competition
Monopoly
Oligopoly
Game Theory and Competitive Strategy
Regulation, Public Goods, and Benefit-Cost Analysis
Decision-Making Applications
Decision Making under Uncertainty
The Value of Information
Asymmetric Information and Organizational Design
Bargaining and Negotiation
Auctions and Competitive Bidding
Linear Programming
Answers to Odd-Numbered Questions
www.wiley.com/college/samuelson
Index

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