Free Marketing 101 Low and No-Cost Ways to Grow Your Business, Online and Off

ISBN-10: 1118034716
ISBN-13: 9781118034712
Edition: 2011
List price: $16.99 Buy it from $12.20
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Book details

List price: $16.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 10/7/2011
Binding: Hardcover
Pages: 352
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.210
Language: English

#60;b#62;BILL HANDLEY#60;/b#62; is an international authority on mathematics teaching and study methods. He is also the author of #60;i#62;Speed Mathematics#60;/i#62; (for adults) and #60;i#62;Teach Your Children Tables#60;/i#62;.

Foreword
Preface Eleven of the Great Ideas in This Book
Introduction: Marketing Is Now Free!
Build Your Reputation-Or Your Brand-For Free
Supercharge Your Online Reputation
Defend Your Reputation with Simple Free Tools
Turn Bad Reviews into Free Marketing
Use Your Expert Knowledge to Create Customer-Attracting Content
Insane Refund Policy Profits
Being Irrational Is Great Marketing
Simple Inexpensive Websites You Might Need
Lead Capture Pages and Squeeze Pages
A Sales Page Closes the Deal for You
A Community Site Builds Your Audience and Increases Loyalty
Blogging for Customers
The Habits of Online Marketing Success
Social Media and Free Marketing 49
Brevity Is a Marketing Skill
Videos, Pictures, and Testimonials Work Marketing Magic
Standing Out Online
Search Engine Optimization Simplified
Keyword Marketing
Get Found on Search Engines
Google Maps and Google Places
Fill Up Google Places to Get Found 66
A Good Name Is Good Marketing
Fix Your Bad Name Instantly
Online Video as a Lead Generator
How to Fool Google and Wind Up on Top Every Time
Draw Your Business on a Napkin
Want More Leads Now? Draw a Funnel
Draw Your Ideal Clients If You Want to Meet Them
Start Hanging Out Where Your Prospect Hang Out
Using eBay to Find Your Audience
Find Good Marketing Partner Sites
Get Creative with the Media
Have a Press Kit Ready on Demand
Influence the Influential
Press Release Marketing
Smartphones Are Taking Over the World
Text Marketing Can't Be Ignored
Ask Customers to Put Their Phones to Use
The Power of Marketing with Mobile Pictures
Inch-Wide, Mile-Deep Marketing
Become a World's Foremost Expert-Fast
Find Forum Fame
Video Is No Longer Optional
Make Your Videos Go Viral
24 Marketing Videos You Should Have
Essential Video Marketing Tools
Make Video Even If You Have a Face for Radio
Deliver Current Content Constantly
Call Yourself an Author and Sell More
Write a Book for an Instant Sales Boost
Write an E-Book in Days and Benefit for Years
A Targeted Newsletter as a Marketing Machine
Think Free First
Use a Powerful Title for Your Marketing Content
Your Content Distribution Strategy
Social Media Marketing
Facebook as a Marketing Tool
Twitter as a Marketing Tool
Do Something Viral
Other Social Media Tools
E-Mail Marketing Is Autopilot Marketing
The Tools and Language of E-Mail Marketing
Automated Power Marketing: Customer and Prospect E-mail
Managing Your E-Mail on Autopilot
Growing Your E-Mail Lists on Autopilot
An E-Mail Newsletter Can Be a Cash Generator
Add Hundreds or Thousands of E-Mail Subscribers Quickly
Who's Driving Your Business?
Using a Survey as a Marketing Tool
Give Them What They Want
Remember Who Is in Charge
Spoiled Prospects and Customers Are Loyal
Spoil Influential Customers in Creative Ways
Reminders Put Money in the Bank
Real-Time Problem Solving Is Marketing
Put Greeting Cards on Autopilot
Give Your Customers a Voice to Build Loyalty
Build Loyalty and Credibility with a Membership Site
Holding Contests to Boost Exposure
Powerful Marketing Partnerships
Set Up a Three-Way Win for an Instant Boost
Leverage the Power of Joint Ventures
Find Good Partners for Marketing Synergy
Bring Down the Barriers Between You and a Great Partner
Put Your Best Salesmen to Work on Straight Commission
Cross Promotions Are Marketing Synergy
Use Guest Article Swaps for Easy Exposure to Targeted Audiences
Expert Interviews: Simple and Powerful Marketing Content
Recognize Top Services with a Testimonial for Unexpected Rewards
Make Your Story Powerful
Document the Story of Your Business
Create Your Unique Selling Proposition (USP) Based on Your Story
Actually, You Are Selling You
When Using Humor in Your Marketing, Be Sure to Laugh at Yourself 241
Share Your Life Openly for Marketing Authenticity
Distinguish Yourself and Your Business with the X Factor
Serving and Marketing at the Same Time
Strategically Asking for Help Can Be Great Marketing
Be Controversial to Attract a Crowd
Become Increasingly Indispensable
Be Accessible or Be Ignored 256
The Passionate, Generous Artist in All of Us Must Be Released
The Power of Your Why
Appealing to the Influential
We Like to Buy from Experts-So Become an Expert
Experts Make Videos-So Make Videos
Start a Coaching or Mentoring Program
Teaching Is Free Marketing
Creating Audios and Podcasting
Use Leverage to Grow Your Brand Fast
Teleseminars Are Instant Expert Content
Webinars as the Ultimate Customer Follow-Up and Presentation Tool
Improve on What Worked Before
Embrace Outsourcing for Some of Your Marketing Efforts
Replace ROI with RLC for Better Marketing Monitoring 289
Play Marketing Offense with Google Alerts
Grab Bag of Ideas
Collaboration Isn't Complicated Anymore
Split Test for Marketing Power
Cool Marketing Brain Food
Bonus Chapter
A Love of Learning as a Free Marketing Skill
Acknowledgments
Index

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