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| Foreword | |
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| Preface Eleven of the Great Ideas in This Book | |
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| Introduction: Marketing Is Now Free! | |
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| Build Your Reputation-Or Your Brand-For Free | |
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| Supercharge Your Online Reputation | |
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| Defend Your Reputation with Simple Free Tools | |
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| Turn Bad Reviews into Free Marketing | |
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| Use Your Expert Knowledge to Create Customer-Attracting Content | |
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| Insane Refund Policy Profits | |
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| Being Irrational Is Great Marketing | |
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| Simple Inexpensive Websites You Might Need | |
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| Lead Capture Pages and Squeeze Pages | |
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| A Sales Page Closes the Deal for You | |
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| A Community Site Builds Your Audience and Increases Loyalty | |
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| Blogging for Customers | |
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| The Habits of Online Marketing Success | |
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| Social Media and Free Marketing 49 | |
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| Brevity Is a Marketing Skill | |
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| Videos, Pictures, and Testimonials Work Marketing Magic | |
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| Standing Out Online | |
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| Search Engine Optimization Simplified | |
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| Keyword Marketing | |
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| Get Found on Search Engines | |
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| Google Maps and Google Places | |
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| Fill Up Google Places to Get Found 66 | |
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| A Good Name Is Good Marketing | |
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| Fix Your Bad Name Instantly | |
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| Online Video as a Lead Generator | |
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| How to Fool Google and Wind Up on Top Every Time | |
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| Draw Your Business on a Napkin | |
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| Want More Leads Now? Draw a Funnel | |
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| Draw Your Ideal Clients If You Want to Meet Them | |
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| Start Hanging Out Where Your Prospect Hang Out | |
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| Using eBay to Find Your Audience | |
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| Find Good Marketing Partner Sites | |
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| Get Creative with the Media | |
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| Have a Press Kit Ready on Demand | |
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| Influence the Influential | |
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| Press Release Marketing | |
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| Smartphones Are Taking Over the World | |
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| Text Marketing Can't Be Ignored | |
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| Ask Customers to Put Their Phones to Use | |
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| The Power of Marketing with Mobile Pictures | |
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| Inch-Wide, Mile-Deep Marketing | |
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| Become a World's Foremost Expert-Fast | |
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| Find Forum Fame | |
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| Video Is No Longer Optional | |
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| Make Your Videos Go Viral | |
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| 24 Marketing Videos You Should Have | |
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| Essential Video Marketing Tools | |
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| Make Video Even If You Have a Face for Radio | |
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| Deliver Current Content Constantly | |
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| Call Yourself an Author and Sell More | |
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| Write a Book for an Instant Sales Boost | |
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| Write an E-Book in Days and Benefit for Years | |
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| A Targeted Newsletter as a Marketing Machine | |
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| Think Free First | |
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| Use a Powerful Title for Your Marketing Content | |
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| Your Content Distribution Strategy | |
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| Social Media Marketing | |
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| Facebook as a Marketing Tool | |
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| Twitter as a Marketing Tool | |
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| Do Something Viral | |
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| Other Social Media Tools | |
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| E-Mail Marketing Is Autopilot Marketing | |
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| The Tools and Language of E-Mail Marketing | |
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| Automated Power Marketing: Customer and Prospect E-mail | |
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| Managing Your E-Mail on Autopilot | |
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| Growing Your E-Mail Lists on Autopilot | |
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| An E-Mail Newsletter Can Be a Cash Generator | |
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| Add Hundreds or Thousands of E-Mail Subscribers Quickly | |
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| Who's Driving Your Business? | |
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| Using a Survey as a Marketing Tool | |
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| Give Them What They Want | |
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| Remember Who Is in Charge | |
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| Spoiled Prospects and Customers Are Loyal | |
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| Spoil Influential Customers in Creative Ways | |
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| Reminders Put Money in the Bank | |
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| Real-Time Problem Solving Is Marketing | |
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| Put Greeting Cards on Autopilot | |
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| Give Your Customers a Voice to Build Loyalty | |
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| Build Loyalty and Credibility with a Membership Site | |
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| Holding Contests to Boost Exposure | |
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| Powerful Marketing Partnerships | |
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| Set Up a Three-Way Win for an Instant Boost | |
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| Leverage the Power of Joint Ventures | |
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| Find Good Partners for Marketing Synergy | |
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| Bring Down the Barriers Between You and a Great Partner | |
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| Put Your Best Salesmen to Work on Straight Commission | |
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| Cross Promotions Are Marketing Synergy | |
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| Use Guest Article Swaps for Easy Exposure to Targeted Audiences | |
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| Expert Interviews: Simple and Powerful Marketing Content | |
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| Recognize Top Services with a Testimonial for Unexpected Rewards | |
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| Make Your Story Powerful | |
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| Document the Story of Your Business | |
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| Create Your Unique Selling Proposition (USP) Based on Your Story | |
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| Actually, You Are Selling You | |
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| When Using Humor in Your Marketing, Be Sure to Laugh at Yourself 241 | |
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| Share Your Life Openly for Marketing Authenticity | |
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| Distinguish Yourself and Your Business with the X Factor | |
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| Serving and Marketing at the Same Time | |
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| Strategically Asking for Help Can Be Great Marketing | |
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| Be Controversial to Attract a Crowd | |
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| Become Increasingly Indispensable | |
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| Be Accessible or Be Ignored 256 | |
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| The Passionate, Generous Artist in All of Us Must Be Released | |
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| The Power of Your Why | |
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| Appealing to the Influential | |
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| We Like to Buy from Experts-So Become an Expert | |
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| Experts Make Videos-So Make Videos | |
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| Start a Coaching or Mentoring Program | |
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| Teaching Is Free Marketing | |
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| Creating Audios and Podcasting | |
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| Use Leverage to Grow Your Brand Fast | |
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| Teleseminars Are Instant Expert Content | |
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| Webinars as the Ultimate Customer Follow-Up and Presentation Tool | |
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| Improve on What Worked Before | |
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| Embrace Outsourcing for Some of Your Marketing Efforts | |
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| Replace ROI with RLC for Better Marketing Monitoring 289 | |
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| Play Marketing Offense with Google Alerts | |
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| Grab Bag of Ideas | |
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| Collaboration Isn't Complicated Anymore | |
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| Split Test for Marketing Power | |
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| Cool Marketing Brain Food | |
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| Bonus Chapter | |
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| A Love of Learning as a Free Marketing Skill | |
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| Acknowledgments | |
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| Index | |