Packaging Design Successful Product Branding from Concept to Shelf

ISBN-10: 111802706X
ISBN-13: 9781118027066
Edition: 2nd 2013
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Description: Packaging Design, Second Edition shows how to create packaging designs for consumer brands that effectively communicate in the retail environment. The new edition will be the most comprehensive and timely resource of practical and professional  More...

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Book details

List price: $42.50
Edition: 2nd
Copyright year: 2013
Publisher: John Wiley & Sons, Limited
Publication date: 2/19/2013
Binding: Paperback
Pages: 256
Size: 7.75" wide x 8.50" long x 0.50" tall
Weight: 1.584
Language: English

Packaging Design, Second Edition shows how to create packaging designs for consumer brands that effectively communicate in the retail environment. The new edition will be the most comprehensive and timely resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. 

MARIANNE ROSNER KLIMCHUK is Associate Chair of the Packaging Design Department at the Fashion Institute of Technology (FIT) in New York City. She's a frequent lecturer and contributor to industry magazines.SANDRA A. KRASOVEC is Assistant Professor of Packaging Design at FIT and principal of Krasovec Design in New York City.

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