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Cengage Advantage Books: This Is PR The Realities of Public Relations

ISBN-10: 1111836833
ISBN-13: 9781111836832
Edition: 11th 2013
List price: $134.95 Buy it from $44.94
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Description: Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and  More...

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Book details

List price: $134.95
Edition: 11th
Copyright year: 2013
Publisher: Wadsworth
Publication date: 1/6/2012
Binding: Paperback
Pages: 384
Size: 7.75" wide x 9.50" long x 0.50" tall
Weight: 1.738
Language: English

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.

Doug Newsom, Ph.D., APR and Fellow Public Relations Society of America (PRSA) is a Texas Christian University professor emerita of The Schieffer School of Journalism and the senior co-author of THIS IS PR AND PUBLIC RELATIONS WRITING. She also is the co-author of three other books and the author of another two, as well as the author of four current book chapters. She is former member of the Commission on Public Relations Education, former chair of PRSA's College of Fellows and is a past chair of the Accrediting Committee for the Accrediting Council on Education for Journalism and Mass Communications. She has been president of the Association for Education in Journalism and Mass Communication, Southwest Education Council for Journalism and Mass Communication, Texas Public Relations Association, and both the Dallas and Fort Worth chapters of PRSA. Dr. Newsom has been national faculty advisor to PRSSA. She has been head of the PR Division of AEJMC and served as chair of its former division heads. Awards include the Institute for Public Relations' Pathfinder, PRSA Outstanding Educator, Public Relations Foundation of Texas's Educator of the Year Award, Texas Public Relations Association's Golden Spur, the Association for Women in Communications Headliner, and in 2010 she was named to the Hall of Excellence of TCU's Schieffer School of Journalism. She has served Fulbright teaching appointments in India and Singapore; given workshops in South Africa, Hungary, Bulgaria, Poland and Vanuatu; and taught in Latvia and England. She has been chair of the Fulbright discipline committee, served 18 years on a gas research institute's advisory council and was one of the first women elected to the board of a publicly held company, she was the first woman elected to the board of ONEOK where she served 24 years until reaching mandatory retirement age. Currently, her volunteer public relations work is for Rotary International.

Judy VanSlyke Turk, professor in the School of Mass Communications at Virginia Commonwealth University, served as its director March 2002-2010. Previously, she was founding dean of the College of Communications and Media Sciences at Zayed University in the United Arab Emirates, dean of the College of Journalism and Mass Communications at the University of South Carolina, director of the journalism and mass communication program at Kent State University and a faculty member at the University of Oklahoma, Louisiana State University and Syracuse University. She is president of the Arab-U.S. Association of Communication educators and is a member of the Accrediting Committee of the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). VanSlyke Turk is past president of the Association of Schools of Journalism and Mass Communication (ASJMC) and of the Association for Education in Journalism and Mass Communication (AEJMC). In 2006, AEJMC recognized her as its Outstanding Woman in Journalism Education. She has been chair of AEJMC's teaching standards committee, Council of Divisions and the Public Relations Division. VanSlyke Turk is a member of the Arthur W. Page Society and past chair of the College of Fellows of the Public Relations Society of America's College of Fellows. She was named Outstanding Public Relations Educator of PRSA in 1992, and in 2005 she shared the Pathfinder Award from the Institute for Public Relations with THIS IS PR co-author Doug Newsom for her lifetime contributions of research. She is associate editor of Journalism Studies and member of the editorial advisory boards of the Journal of Public Relations Research, Public Relations Journal, Public Relations Review and Journalism and Mass Communications Quarterly. In addition to this text, she is co-editor of a collection of international case studies published by the Institute for Public Relations.

Dr. Dean Kruckeberg, APR, Fellow PRSA, is a tenured full professor in the Department of Communication Studies at the University of North Carolina at Charlotte.Dr. Katerina Tsetsura (2004, Ph.D. in Communication, Purdue U) is an assistant professor in the Gaylord College of Journalism and Mass Communication at the University of Oklahoma.

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