Marketing

ISBN-10: 111182164X
ISBN-13: 9781111821647
Edition: 12th 2013
List price: $373.95 Buy it from $25.62 Rent it from $17.01
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Description: Engaging and thorough, MARKETING, 12th Edition shows how marketing principles affect day-to-day lives, as well as their significant influence on business decisions, with cases, vignettes, and critical-thinking features.

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Book details

List price: $373.95
Edition: 12th
Copyright year: 2013
Publisher: Cengage South-Western
Publication date: 1/16/2012
Binding: Hardcover
Pages: 912
Size: 8.75" wide x 11.00" long x 1.50" tall
Weight: 4.4
Language: English

Engaging and thorough, MARKETING, 12th Edition shows how marketing principles affect day-to-day lives, as well as their significant influence on business decisions, with cases, vignettes, and critical-thinking features.

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honour that the university bestows on its faculty. Other key honours he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.

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