Media Programming Strategies and Practices

Name: Media Programming Strategies and Practices
Price: 6.75 USD
Availability: InStock
ISBN: 9781111344474

ISBN-10: 1111344477

ISBN-13: 9781111344474

Edition: 9th 2013 (Revised)

Authors: Susan Tyler Eastman, Douglas A. Ferguson

List price: $124.95

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Description:

Current, relevant, and student-friendly, MEDIA PROGRAMMING delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. It explains how programs (units of content) are selected (or not selected), arranged,…

Book details

List price: $124.95
Edition: 9th
Copyright year: 2013
Publisher: Wadsworth
Publication date: 3/9/2012
Binding: Paperback
Pages: 496
Size: 7.00" wide x 9.00" long x 0.75" tall
Weight: 1.584
Language: English