Entrepreneurial Engineer How to Create Value from Ideas

ISBN-10: 110760740X
ISBN-13: 9781107607408
Edition: 2013
List price: $100.95 Buy it from $39.76
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Description: The authors, educators and successful entrepreneurs, wrote this textbook with the goal of maximizing your chance of entrepreneurial success. It is designed to encourage those who want to start a business and those who have already begun. It includes  More...

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Book details

List price: $100.95
Copyright year: 2013
Publisher: Cambridge University Press
Publication date: 10/21/2013
Binding: Paperback
Pages: 487
Size: 7.00" wide x 9.75" long x 1.00" tall
Weight: 2.2
Language: English

The authors, educators and successful entrepreneurs, wrote this textbook with the goal of maximizing your chance of entrepreneurial success. It is designed to encourage those who want to start a business and those who have already begun. It includes guidance, instruction, and practical lessons for the prospective entrepreneur. The book focuses on early stage financing of a startup company, beginning with an emphasis on constructing an effective business plan, including writing techniques to help convey your message, and preparing solid financial statements. This "why" and "how" of writing a business plan is followed by recommendations on raising outside capital. Important topics include developing your marketing strategy, recruiting and managing creatives and managers, and retaining effective employees. Legal structures, negotiation strategies, and economic evaluation of opportunities are also discussed. The book concludes with a chapter on project management. The book includes many engineering economy topics, sufficient for those who will be taking the FE Exam.

Entrepreneur's primer
Recognizing opportunity
Defining your opportunity
Developing your business concept
Creating your team
Creating your company
Financial accounting
Business plans, presentations, and letters
Fund raising
Rules of investing
Negotiation
Management
Project scheduling: critical path methods, program evaluation, and review techniques

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