Dr. Coyte Cooper is currently an Assistant Professor and Graduate Coordinator in Sport Administration at the University of North Carolina (UNC) at Chapel Hill where he teaches Sport Marketing courses at both the graduate and undergraduate levels. With a research line focused on "Innovative Branding Strategies in College Sport Environments," he has published 38 peer-reviewed articles, 8 book chapters, and the Marketing Manual. Dr. Cooper is also the founder and CEO of Elite Level Sport Marketing (ELSM), which is a firm that focuses on providing branding training to sport organizations, programs, and leaders. He earned his Doctorate in Sport Marketing & Management from Indiana University -… Bloomington in 2007. He currently resides in Durham, North Carolina with his wife Brandy and his two kids Carter and Mya.