Image of Leadership How Leaders Package Themselves to Stand Out for the Right Reasons

ISBN-10: 0990408833
ISBN-13: 9780990408833
Edition: 2014
List price: $15.95 Buy it from $10.23
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Description: The Image of Leadership is the result of Sylvie di Giusto's journey through two career paths: one in the field of human resources, the other one as a professional image consultant. The title reflects the reality that everyone can and should  More...

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Book details

List price: $15.95
Copyright year: 2014
Publisher: Executive Image Consulting
Publication date: 7/14/2014
Binding: Paperback
Weight: 0.836
Language: English

The Image of Leadership is the result of Sylvie di Giusto's journey through two career paths: one in the field of human resources, the other one as a professional image consultant. The title reflects the reality that everyone can and should acknowledge, which is that true leadership manifests itself in ways that are both seen and unseen. This book will take you step-by-step through the development of your professional imprint. The focus will be on all of those things that people perceive about you, with an emphasis on your appearance and your image. By all means, it's not a "How-to" book, because there simply is no "one-size-fits-all" formula for a look of leadership. Instead this book provides you with a deep understanding of the most important concepts to achieve your image of leadership. Because... - YOU have to create your own professional imprint, which is true to your personality. - YOU have to bring your interior and exterior into alignment to realize your highest personal potential. - YOU have to appear confident, authentic, professional, and respectful to be perceived as a leader--no matter your height, weight, color, age or gender. - YOU have to look like a leader long before you are one. - YOU have only 7 seconds to create an imprint of leadership. - YOU have to show people your leadership, every day, consistently. - YOU --and only YOU-- can choose to present yourself as a leader, or not. You'll encounter hard data drawn from Sylvie's research because she loves to speak from facts. She also shares countless stories from her 20 years of experience in corporations around the world, and she will prove her theories with people who are in the public eye. There is no other book that encourages you to learn about your image from famous politicians, CEO's or pop stars at the same time. Leaders come in all shapes and sizes - including yours! This book will help you to develop your professional imprint and to become the leader that you deserve to be.

Sylvie di Giusto has more than twenty years of corporate experience educating and inspiring thousands of clients around the world. She has long been fascinated by the power of image and the way people can use their personal brand to positively influence their own career. Her ability to empower people, her corporate background and her passion for fashion has led to her launching Executive Image Consulting, based in New York City. As an exceptional speaker, an effective trainer, and an enthusiastic coach she uses her extensive corporate experience to help clients to project a powerful visual image onto their target market, within the first seconds of being seen. She uses a series of core marketing principles and packaging design knowledge to develop strong visual brand aesthetics for her clients, because successful packaging designer sell an experience through their packaging. Perception, perception, perception. It's all about perception! "Over the years I've learned it's better to craft the way others are going to perceive you, rather than to sit back and hope it's going to be in a great way. You have to package yourself in a way that represents your product in the best possible way. Make today the day you start taking control of your image, of the imprint you leave in others mind. I thank your for making this book part of this journey. Enjoy the read!" Sylvie di Giusto People Packaging is what I do ...

Jeffrey Hayzlett is the author of the bestselling business book The Mirror Test, a former Fortune 100 C-Suite Executive, and a leading business expert. Jeffrey has made multiple media appearances on Fox Business, MSNBC’s Your Business, and NBC’s Celebrity Apprentice with Donald Trump. From small business to international corporations, he puts his extraordinary entrepreneurial skills and creativity into play, launching ventures blending his leadership perspectives, insights into professional development, mass marketing prowess, and affinity for social media. Jim Eber is a veteran business marketing writer who has worked with many companies and publishing houses. This is his second book with Jeff.

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