Barefoot Spirit How Hardship, Hustle, and Heart Built a Bestselling Wine

ISBN-10: 0988224542

ISBN-13: 9780988224544

Edition: 2013

List price: $17.50 Buy it from $3.11
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Description:

This is the story of a little winery that broke all the rules—and left its footprints all over the industry. When Michael Houlihan and Bonnie Harvey started Barefoot Wines in their laundry room in 1986, they had no idea what they were doing. They had no money or experience, but they made up for that with creativity, resourcefulness, guts, and grit. By the time they sold the brand to E&J Gallo in 2005, they’d won a ton of awards and helped transform an entire industry from stuffy and intimidating to fun, casual, and socially aware. This is a guidebook for anyone in business and a great read for everyone who loves a rags-to-riches story.The Barefoot Spiritis not a dry business textbook. The lessons are cheerfully woven into a twenty-year story that’s inspiring, amazing, and entertaining. It’s a case study, an idea book, an uncommon peek behind the curtain of the wine business, and a snapshot of the American spirit, West Coast style.
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Book details

List price: $17.50
Copyright year: 2013
Publisher: Evolve Publishing, Incorporated
Publication date: 1/29/2013
Binding: Paperback
Pages: 272
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.836
Language: English

Acknowledgments
Introduction
How Hard Could It Be?
Now What?
Taking on the Behemoth
Have You Had Your Brick for the Day?
Hit the Enemy Where the Enemy Is Not
Mama Mabel, Surfers, and Monks
The "Romance" of the Wine Business
Never Waste a Perfectly Good Mistake
A Smaller Slice of a Larger Pie
The Spirit Lives On
About the Authors
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