Innovation : Myths and Mythstakes

ISBN-10: 0980174570

ISBN-13: 9780980174571

Edition: 2009

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: The all-new book that explodes the myths about innovation, while turning conventional wisdom upside down, is here. Finally, an entertaining and useful book on innovation that is that is written in an innovative style ¿ beginning with the fact that the book¿s Afterward comes first. How many of these business-killing myths do YOU (and your boss) still believe? Myth # 10: Brainstorming works¿Not in a million years! Myth # 6: The Consumer is King¿Balderdash! Myth # 1: 80% of new products fail¿False! Myth # 14: A Great Idea Speaks for Itself¿You're dreaming! Myth # 19: Facts Convince People to Buy¿Nonsense! Myth # 13: Great Ideas Will Make You Rich¿Guess again! Myth # 26: You Have To Please Your Audience¿Not true! And many more . . . Consumers and customers are embracing change and adopting new product offerings and services earlier and faster than ever. The need for your company to innovate is constant¿and if you don't your competitors will. Now you can learn the secrets to reducing the risks while still creating game-changing ideas. This book sets the record straight, while helping you acquire valuable insights into your consumer. Ideas are easy, innovation is hard. Uncover the facts that will help you understand the roadblocks, and how to avoid them while keeping your innovation efforts, and your business or career on track. Table of Contents, References and Innovator¿s Index.

Out of stock
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

Copyright year: 2009
Publisher: Paramount Market Publishing, Incorporated
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 1.298
Language: English

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×