Six-Week Start-up A Step by Step Program for Starting Your Business, Making Money, and Achieving Your Goals!

ISBN-10: 0966963598
ISBN-13: 9780966963595
Edition: 2004
Authors: Rhonda Abrams
List price: $19.95
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Description: Six-Week Start-Up offers entrepreneurs a quick-and-easy, proven formula for organizing the difficult details of a new business and getting it up-and-running--fast! Designed by America's foremost small-business advice guru Rhonda Abrams as a personal  More...

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Book details

List price: $19.95
Copyright year: 2004
Publisher: Planning Shop, The
Publication date: 6/1/2004
Binding: Paperback
Pages: 283
Size: 8.25" wide x 10.00" long x 0.75" tall
Weight: 0.748
Language: English

Six-Week Start-Up offers entrepreneurs a quick-and-easy, proven formula for organizing the difficult details of a new business and getting it up-and-running--fast! Designed by America's foremost small-business advice guru Rhonda Abrams as a personal workbook.

Rhonda Abrams was educated at Harvard and UCLA. Abrams has written a lively column about small business for Gannett News Service since 1992 which is distributed to 150 newspapers, with a combined circulation of 13 million. She also writes a monthly column, America's Business Planning Expert, for Costco's (the nation's sixth largest retailer) newsletter, which is distributed to its millions of small business members. Her book The Successful Business Plan sold 140,000 copies. Abrams is also an active public speaker, and has been invited to present occasional commentaries on business for National Public Radio's "All Things Considered." Abrams not only writes about business, she lives it. In 1986 she started her first business, Abrams Business Strategies, a management consulting practice that now has clients ranging from one-person start-ups to Fortune 500 companies. Abrams lives in Los Altos, California.

Who this book is for
About Rhonda Abrams
How to use this book
Introduction
Lay the Foundation
Clarify your business concept
Identify your personal goals
Spell out your business values
Remind yourself of your source of inspiration
Describe your business concept
Identify your strategic position
Decide whether you want partners
Decide whether you want investors
Consider potential exit strategies
Discuss the impact of starting a business with your family
Make an appointment with an SBDC counselor
Create your company identity
Choose a name
Check out trademarks
Secure a domain name
Consider logos, taglines, and colors
Meet with a graphic designer
Get organized
Set up physical files
Set up computer files
Set up a contact management system
Keep track of your company's vital statistics
Keep track of expenses
Get the Information You Need
Learn more about your industry
Make a list of your research questions
Contact your industry association(s)
Do online research
Research your target market
Define your target market
Determine if there are enough customers
Check out your competition
Identify your competitors
Analyze your competition
Compare competitors' pricing
Find suppliers
Consider strategic partners
Broaden/establish your network
Attend an entrepreneur or industry organization meeting
Cut Through Red Tape
Deal with legal and licensing matters
Choose a legal form and ownership structure
Discuss ownership of your company
Apply for business licenses, permits, and ID numbers
Discuss collecting sales tax
Draw up basic contracts and other legal agreements
Protect your intellectual property
Build your team and personnel structure
Consider your support structure
Decide who you need on your team
Examine the use of independent contractors
Understand employment laws & consider personnel policies
Appraise your management style
Take Care of Operations
Find and secure a location
Rent space
Decide on the necessary attributes of your location
Meet with a real estate agent
Compare properties
Consider whether you need more than one location
Set up a home office
Find the space to work
Figure out your phone, fax, and Internet connections
Plan how to meet with customers
Decide whether you need a separate business address
Understand home-based office tax deductions
Plan ways to separate work life from home life
Deal with kids and pets
Set up an "office" in your vehicle
Design your work space and production process
Design your layout
Design your production process
Order/install utilities and facility improvements
Order furniture and equipment
Order inventory and/or raw materials
Research and purchase computers and other technology
Develop an approach to buying technology
Choose a phone system
Choose software
Choose hardware
Get online
Find ways to get technical help
Consider how you will distribute your products
Design procedures for handling administrative tasks
Deal with insurance
Deal with Money Issues
Deal with money matters
Meet with an accountant
Learn the lingo
Take stock of your personal financial situation
Clean up your credit
Set up your books
Establish your prices
Open a bank account
Consider accepting credit cards
Prepare simple financial forecasts
Learn about taxes
Consider financing
Determine whose money you want
Develop a business plan
Open your Doors
Develop a marketing plan
Clarify your company's message
Come up with your Elevator Pitch
Decide on marketing vehicles
Set up a simple website
Start making sales!
Hold your grand opening
Look towards the future
Index
Worksheets
Goals for Starting My Business
My Personal Goals: The Four C's
My Business Values
My Role Models
My "Bright Idea"
My Business Concept
Basic Business Description
Discussing Partnership Terms
Business Name Comparison Chart
Creating My Identity
My Research Questions
Research Sources
Who are My Customers?
My Customer Profile
Size of My Market
My Competitors
Competitors' Price Comparison Chart
Potential Strategic Partners
Organizations to Join
Forms of Business Organization Compared
People You've Given or Promised Stock
Stock Distribution Plan
Business Licenses & Permits
Vital Statistics
My Support System
Who Do I Need on My Team?
My Personnel Policies
Recruiting Employees
My Leadership Skills
Things to Consider when Renting Space
Location/Space Comparison Chart
Mobile Office Plan
Floor Plan Layout
Designing My Production Process
Office Move-in Checklist
Furniture Shopping List
Equipment Shopping List
Warranties and Service Contracts
Supplier Comparison Chart
My Phone Needs
My Hardware Needs
My Software Needs
Comparison Chart: Internet Hosting Companies
Distribution Agreement
Retailer Comparison Chart
Comparison Chart: Insurance Coverage
Taking Stock: What are My Existing Assets?
My Credit Cards
Comparison Chart: Banks
Sales Projections
Marketing Budget
Profit & Loss Projection
Cash Flow Projection
My Tax Deadlines
Comparison Chart: Investors
My Elevator Pitch
Marketing Vehicles Comparison Chart
My Printing Needs
Trade Shows and Industry Events
Getting Publicity
Media Contacts
My Website Checklist
My Sales Pitch

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