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22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand

ISBN-10: 0887309372
ISBN-13: 9780887309373
Edition: N/A
Authors: Al Ries, Laura Ries
List price: $25.00
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Book details

List price: $25.00
Publisher: HarperCollins Publishers
Binding: Hardcover
Pages: 192
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 0.682
Language: English

Introduction
The Law of Expansion
The Law of Contraction
The Law of Publicity
The Law of Advertising
The Law of the Word
The Law of Credentials
The Law of Quality
The Law of the Category
The Law of the Name
The Law of Extensions
The Law of Fellowship
The Law of the Generic
The Law of the Company
The Law of Subbrands
The Law of Siblings
The Law of Shape
The Law of Color
The Law of Borders
The Law of Consistency
The Law of Change
The Law of Mortality
The Law of Singularity
Index

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