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All the Right Moves A Guide to Crafting Breakthrough Strategy

ISBN-10: 0875848338
ISBN-13: 9780875848334
Edition: 1999
List price: $45.00 Buy it from $1.99
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Description: Constantinos C. Markides, a professor at the London Business School, argues that business strategy is all about making difficult choices. In his view, the goal for every company should be to provide unique answers to such questions.

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Book details

List price: $45.00
Copyright year: 1999
Publisher: Harvard Business Review Press
Publication date: 9/1/1999
Binding: Hardcover
Pages: 232
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 1.100
Language: English

Constantinos C. Markides, a professor at the London Business School, argues that business strategy is all about making difficult choices. In his view, the goal for every company should be to provide unique answers to such questions.

Preface
Put Innovation Back into Strategy
How to Create a Unique Strategic Position
Decide What Your Business Is
Decide Who Your Customers Are and What to Offer Them
Decide How You Will Play the Game
Identify and Secure Strategic Assets and Capabilities
Create the Right Organizational Environment
Develop a Superior Strategic Position
How to Prepare for Strategic Innovation
Understand How New Strategic Positions Develop
Evaluate and Respond to Strategic Innovation
Take a Dynamic View of Strategy
Notes
Index
About the Author

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