Real Estate Market Analysis A Case Study Approach

ISBN-10: 0874208688

ISBN-13: 9780874208689

Edition: N/A

List price: $93.95
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Description:

Offering the tools needed to evaluate trends and understand the key factors affecting real estate markets, this book explains how to get started, where to get information, and how to apply the basic techniques to a variety of development types.
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Book details

List price: $93.95
Publisher: Urban Land Institute
Publication date: 1/1/2001
Binding: Hardcover
Pages: 243
Size: 8.25" wide x 10.25" long x 1.00" tall
Weight: 1.936
Language: English

Adrienne Schmitzis a director at the Urban Land Institute, the world's leading real estate and land use education and research institute. She lives in Washington DC.Deborah L. Brettis a real estate and planning consultant for a wide range of public and private organizations, providing project-related market analysis. She lives in Plainsboro, New Jersey.

About the Authors
Case Study Authors
Other Contributors and Reviewers
Preface
Understanding Real Estate Market Analysis
What Is Real Estate Market Analysis?
Generation of Ideas
Different from Toothpaste
Who Uses Market Analysis?
How Does Market Analysis Fit into the Development Process?
The Feasibility Study
The New Demographics and the Need for Qualitative Research
Psychographics: The Search for Segmentation
Political Homework: Marketing for Entitlements
Why Hasn't Anyone Else Thought of This?
Summary
Book Outline
Basic Approach to Real Estate Market Studies
Defining the Market Area
Primary and Secondary Trade Areas
Competitive Clusters
Analyzing Demand
Economic Indicators
Using Employment Statistics
Visitor Profiles and Tourism Trends
Consumer Demographics
Demographic Data Sources
Psychographics: Portraying Household Lifestyles
Using Consumer Surveys
Using Quantitative Research
Qualitative Research
Analyzing Supply
Supply Overview
The Importance of Fieldwork
Mapping the Competition
Marketability Analysis
Assessing the Site's Advantages and Disadvantages
Comparing the Subject with Its Competition
Will Demand Be Sufficiently Strong?
Capture Rates
Determining Supply/Demand Balance
Absorption Rates
Residential Development
Development Types
Characteristics of Single-Family Homes
Characteristics of Multifamily Homes
Residential Market Analysis
Identifying the Market Area
Demand Factors
Supply Factors
Sources of Data
Special Niches
Low- and Moderate-Income Housing
Independent Living Seniors' Rental Housing
Seniors' Housing
Second-Home Markets
Overview of Case Studies
Multifamily Housing: Colinas Gateway (1998)
For-Sale Subdivision Housing: The McCall Tract (1997)
A Master-Planned Community: Silver Knolls (1998)
Downtown Housing: Old Town Square (1995)
Office and Industrial Development
Characteristics of Office Buildings
Class
Location
Size and Flexibility
Use and Ownership
Features and Amenities
Characteristics of Industrial/Warehouse Buildings
Analyzing Office and Industrial Space Markets
From Macro to Micro Analysis
Market Area Definition
Site Selection
Demand Analysis for Office Development
Supply Analysis for Office Development
Demand Analysis for Industrial Space
Supply Analysis for Industrial Space
Sources of Data
The Integration of Demand and Supply Analyses
Marketablity Analysis
Market Share and Absorption
Overview of Case Studies
Office Building Purchase: Suburban Chicago (1997)
Warehouse Property: Valwood (1998)
Flex/R&D Property: Peachtree Industrial Park (1998)
Retail Development
Types of Shopping Centers
Store Mix in Shopping Centers
Retail Market Analysis
The Importance of Key Tenants
Trade Areas and Market Segments
Purchasing Power
Forecasting Sales
Location Decisions
Sources of Data
Shaping the Character of the Center
Overview of Case Studies
A Value-Retailing Center: La Cantera (1992)
Street Retail: Granby Street District, Downtown Norfolk (1998)
Retail Entertainment Center: The Lake at Riverdale
Town Center: Wilanow, Warsaw, Poland (2000)
Hotels and Resorts
Product Types
Convention Hotels
Luxury Hotels
Commercial Hotels
Budget/Economy Facilities
All-Suite or Residence Hotels
Executive Conference Centers
Resort Hotels
Other Hotel Products
Hotel Market Analysis
Determining the Market Area
Demand Segments
Fluctuations in Demand
Measuring Demand
Demand Generators
Competitive Supply
Demographics and Psychographics
Synthesis of Demand and Supply
Sources of Data
Overview of Case Study
A New Hotel: Downtown Austin (1997)
Mixed-Use Developments
Three or More Significant Revenue-Producing Uses
Physical and Functional Integration
Development in Conformance with a Coherent Plan
Analyzing Market Potential of Mixed-Use Projects
Residential
Office
Hotel
Retail
Specialized Uses
Data and Analysis
Marketability
Case Study
Mixed-Use Development: El Toro Military Base Reuse (1998)
Sources of Data
Market Forecast Sources
Economic and Demographic Data Providers
Directories
Periodicals
Glossary
Index
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