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| About the Authors | |
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| Case Study Authors | |
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| Other Contributors and Reviewers | |
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| Preface | |
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| Understanding Real Estate Market Analysis | |
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| What Is Real Estate Market Analysis? | |
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| Generation of Ideas | |
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| Different from Toothpaste | |
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| Who Uses Market Analysis? | |
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| How Does Market Analysis Fit into the Development Process? | |
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| The Feasibility Study | |
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| The New Demographics and the Need for Qualitative Research | |
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| Psychographics: The Search for Segmentation | |
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| Political Homework: Marketing for Entitlements | |
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| Why Hasn't Anyone Else Thought of This? | |
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| Summary | |
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| Book Outline | |
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| Basic Approach to Real Estate Market Studies | |
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| Defining the Market Area | |
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| Primary and Secondary Trade Areas | |
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| Competitive Clusters | |
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| Analyzing Demand | |
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| Economic Indicators | |
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| Using Employment Statistics | |
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| Visitor Profiles and Tourism Trends | |
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| Consumer Demographics | |
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| Demographic Data Sources | |
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| Psychographics: Portraying Household Lifestyles | |
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| Using Consumer Surveys | |
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| Using Quantitative Research | |
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| Qualitative Research | |
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| Analyzing Supply | |
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| Supply Overview | |
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| The Importance of Fieldwork | |
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| Mapping the Competition | |
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| Marketability Analysis | |
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| Assessing the Site's Advantages and Disadvantages | |
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| Comparing the Subject with Its Competition | |
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| Will Demand Be Sufficiently Strong? | |
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| Capture Rates | |
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| Determining Supply/Demand Balance | |
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| Absorption Rates | |
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| Residential Development | |
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| Development Types | |
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| Characteristics of Single-Family Homes | |
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| Characteristics of Multifamily Homes | |
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| Residential Market Analysis | |
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| Identifying the Market Area | |
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| Demand Factors | |
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| Supply Factors | |
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| Sources of Data | |
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| Special Niches | |
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| Low- and Moderate-Income Housing | |
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| Independent Living Seniors' Rental Housing | |
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| Seniors' Housing | |
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| Second-Home Markets | |
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| Overview of Case Studies | |
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| Multifamily Housing: Colinas Gateway (1998) | |
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| For-Sale Subdivision Housing: The McCall Tract (1997) | |
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| A Master-Planned Community: Silver Knolls (1998) | |
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| Downtown Housing: Old Town Square (1995) | |
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| Office and Industrial Development | |
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| Characteristics of Office Buildings | |
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| Class | |
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| Location | |
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| Size and Flexibility | |
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| Use and Ownership | |
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| Features and Amenities | |
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| Characteristics of Industrial/Warehouse Buildings | |
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| Analyzing Office and Industrial Space Markets | |
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| From Macro to Micro Analysis | |
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| Market Area Definition | |
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| Site Selection | |
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| Demand Analysis for Office Development | |
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| Supply Analysis for Office Development | |
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| Demand Analysis for Industrial Space | |
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| Supply Analysis for Industrial Space | |
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| Sources of Data | |
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| The Integration of Demand and Supply Analyses | |
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| Marketablity Analysis | |
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| Market Share and Absorption | |
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| Overview of Case Studies | |
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| Office Building Purchase: Suburban Chicago (1997) | |
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| Warehouse Property: Valwood (1998) | |
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| Flex/R&D Property: Peachtree Industrial Park (1998) | |
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| Retail Development | |
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| Types of Shopping Centers | |
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| Store Mix in Shopping Centers | |
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| Retail Market Analysis | |
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| The Importance of Key Tenants | |
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| Trade Areas and Market Segments | |
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| Purchasing Power | |
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| Forecasting Sales | |
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| Location Decisions | |
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| Sources of Data | |
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| Shaping the Character of the Center | |
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| Overview of Case Studies | |
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| A Value-Retailing Center: La Cantera (1992) | |
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| Street Retail: Granby Street District, Downtown Norfolk (1998) | |
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| Retail Entertainment Center: The Lake at Riverdale | |
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| Town Center: Wilanow, Warsaw, Poland (2000) | |
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| Hotels and Resorts | |
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| Product Types | |
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| Convention Hotels | |
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| Luxury Hotels | |
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| Commercial Hotels | |
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| Budget/Economy Facilities | |
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| All-Suite or Residence Hotels | |
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| Executive Conference Centers | |
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| Resort Hotels | |
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| Other Hotel Products | |
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| Hotel Market Analysis | |
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| Determining the Market Area | |
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| Demand Segments | |
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| Fluctuations in Demand | |
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| Measuring Demand | |
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| Demand Generators | |
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| Competitive Supply | |
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| Demographics and Psychographics | |
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| Synthesis of Demand and Supply | |
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| Sources of Data | |
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| Overview of Case Study | |
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| A New Hotel: Downtown Austin (1997) | |
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| Mixed-Use Developments | |
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| Three or More Significant Revenue-Producing Uses | |
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| Physical and Functional Integration | |
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| Development in Conformance with a Coherent Plan | |
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| Analyzing Market Potential of Mixed-Use Projects | |
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| Residential | |
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| Office | |
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| Hotel | |
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| Retail | |
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| Specialized Uses | |
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| Data and Analysis | |
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| Marketability | |
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| Case Study | |
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| Mixed-Use Development: El Toro Military Base Reuse (1998) | |
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| Sources of Data | |
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| Market Forecast Sources | |
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| Economic and Demographic Data Providers | |
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| Directories | |
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| Periodicals | |
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| Glossary | |
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| Index | |