Theory of Grocery Shopping Food, Choice and Conflict

ISBN-10: 0857851519

ISBN-13: 9780857851512

Edition: 2012

Authors: Shelley L. Koch
List price: $28.99
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Description: Grocery shopping is an often ignored part of the story of how food ultimately gets to our pantry shelves and tables. A Theory of Grocery Shoppingexplores the social organization of grocery shopping by linking the lived experience of grocery shoppers and retail managers in the US with information transmitted by nutritionists, government employees, financial advisors, journalists, health care providers and marketers, who influence the way we think about and perform the work of shopping for a household's food. The author provides insight into the contradictory messages that shape how consumers provision their households, and details how consumers respond to these messages. The book challenges the consumer choice model that places responsibility on the shopper for making the "right" choice at the grocery store, thereby ignoring the larger social forces at work, which determine what products are available and how they get to the shelves.

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Book details

List price: $28.99
Copyright year: 2012
Publisher: Bloomsbury Publishing Plc
Publication date: 10/1/2012
Binding: Paperback
Pages: 144
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.484
Language: English

Shelley L. Kochis Visiting Assistant Professor of Sociology and Assistant Director of the Masters of Arts program in Community and Organizational Leadership at Emory & Henry College in Emory, Virginia, USA.

Acknowledgments
Introduction
Institutional Ethnography: Using Texts to Examine the Individual-Institutional Connection
Who and Why?
The Economic and Social Context of Grocery Shopping
The Household
Food Experts
Economic Institutions: Supermarket
Supermarket Design
Rise of Marketing and Advertising
Consumer Sovereignty
The Work of Grocery Shopping
Planning
Division of Labor
At the Store
Conclusion
Shopping and the Nutrition Discourse
Nutrition Knowledge
Institutional Agents
Examples of Nutrition Discourse
Shopping for Nutrition
Conclusion
The Efficient Housewife Discourse
Efficient Housewife Discourse
Notes from Real Life
Conclusion
The Consumer Control Discourse
Managers and Practice
Advertisement Production
The Food Show
Know Your Customer
Build Relationships
Notes from Real Life
Conclusion
Competing Discourses and the Work of Food Shopping
Discourses in Contradiction
Social Organization of the Economy
Gendered Economy
Appendix
Bibliography
Index
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