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| About the Author | |
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| Acknowledgements | |
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| Preface-Bring Discipline and Professionalism to Your Betting | |
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| Introduction-Why Do People Lose at Betting, and What Can Be Done About it? | |
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| Why is it that so few people are able to win at sports betting over time? | |
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| Are there any commonalities in the 10% that do win? | |
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| Can someone improve their betting performance to become a long-term winner? | |
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| Becoming more successful and profitable | |
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| Core contributors to this book | |
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| Think Differently | |
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| Thinking differently | |
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| Mindset-the foundation of success | |
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| Key components of the winning betting mindset | |
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| Training your brain, changing your mind | |
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| Bet for Profits, not Excitement | |
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| What is your motivation for betting on sport? | |
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| What is your betting type? | |
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| Uncovering your core betting motivations | |
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| Creating inner drive for long-term success | |
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| Prepare to Win | |
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| Know the game | |
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| Betting success factors-stacking the odds in your favour | |
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| Developing a betting plan | |
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| Creating your betting strategy | |
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| Specialise to get an edge | |
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| Warming up - PREParation | |
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| Keep Score | |
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| The benefits of record keeping and evaluation | |
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| Keeping a written record of your bets | |
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| Evaluating your betting | |
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| Make Rational Decisions | |
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| Why national decision-making matters | |
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| How you make a decision? | |
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| What stops us from being rational and what can we do about it? | |
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| Mental shortcuts - biases | |
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| Summary: 10 ways to help you to make more rational decisions | |
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| Don't Chase Losses | |
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| Why do people chase losses? | |
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| Are you making matters worse? | |
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| How to stop chasing losses | |
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| Control the Frequency and Size of Your Bets | |
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| Controlling the frequency of your betting | |
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| The costs of over betting | |
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| Control the size of your bets: size matters | |
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| Manage Your Emotions | |
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| How emotions affect your betting results | |
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| Understanding how emotions are created | |
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| Creating performance-enhancing emotions | |
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| Dealing with performance-limiting emotions positively | |
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| Manage the Ups and the Downs | |
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| Sports betting is a rollercoaster | |
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| Losing streaks and the downside of sports betting | |
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| The winning run and when times are great | |
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| Focus on Continual Improvement | |
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| The path to betting success | |
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| Kaizen | |
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| Development, learning and performance improvement | |
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| Keep raising the bar, and learn and earn more | |
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| Extra Time-Going Pro: Sports Betting Full Time | |
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| Important considerations | |
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| Making the move | |
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| Living the life-full-time betting practicalities | |
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| Appendix - The OODA Model | |
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| Bibliography | |
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| Index | |