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| List of Figures | |
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| About the Author | |
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| Acknowledgements | |
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| Preface: introducing the third edition of this book | |
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| About the companion website | |
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| Researching with Visual Materials: A Brief Survey | |
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| An introductory survey of 'the visual' | |
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| Understanding the social effects of visual materials | |
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| Three criteria for a critical visual methodology | |
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| Summary | |
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| Further reading | |
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| Towards a Critical Visual Methodology | |
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| The three sites of production, the image itself and its audiencing | |
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| The site of production | |
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| The site of the image | |
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| The site of audiencing | |
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| Summary | |
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| Further reading | |
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| How to Use this Book | |
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| Reading this book selectively on the basis of sites and modalities | |
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| Reading this book selectively on the basis of having found some images | |
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| Why you should also read books other than this one | |
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| How each chapter works | |
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| A quick word on finding your images | |
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| Another quick word, on referencing and reproducing your images | |
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| On the companion website | |
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| The Good Eye': Looking at Pictures Using Compositional Interpretation | |
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| Compositional interpretation: an introduction | |
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| Doing compositional interpretation: technologies and the production of the image | |
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| Doing compositional interpretation: the compositionality of the image itself | |
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| Compositional interpretation: an assessment Summary | |
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| Further reading | |
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| On the companion website | |
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| Content Analysis: Counting what you (Think You) See | |
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| Content analysis: an introduction | |
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| Four steps to content analysis | |
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| Content analysis: an assessment | |
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| Summary | |
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| Further reading | |
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| On the companion website | |
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| Semiology: Laying Bare the Prejudices Beneath the Smooth Surface of the Beautiful | |
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| Semiology: an introduction | |
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| Choosing images for a semiological study | |
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| The sign and its meaning-making processes in mainstream semiology | |
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| Making meaning socially: social semiotics | |
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| Semiology: an assessment | |
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| Summary | |
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| Further reading | |
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| On the companion website | |
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| Psychoanalysis: Visual Culture, Visual Pleasure, Visual Disruption | |
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| Psychoanalysis and visuality: an introduction | |
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| A longer introduction to psychoanalysis and visuality: subjectivity, sexuality and the unconscious | |
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| How is sexual difference visual 1: watching movies with Laura Mulvey | |
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| How is sexual difference visual 2: from the fetish to masquerade | |
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| From the voyeuristic gaze to the Lacanian Gaze: other ways of seeing | |
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| From the disciplines of subjection to the possibilities of fantasy | |
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| Queer looks | |
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| Reflexivity | |
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| Psychoanalysis and visuality: an assessment | |
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| Summary | |
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| Further reading | |
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| On the companion website | |
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| Discourse Analysis I: Text, Intfrtextuality and Context | |
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| Discourse and visual culture: an introduction | |
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| An introduction to discourse analysis I and discourse analysis II | |
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| Finding your sources for a discourse analysis I | |
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| Discourse analysis I: the production and rhetorical organisation of discourse | |
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| Discourse analysis I and reflexivity | |
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| Discourse analysis I: an assessment | |
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| Summary | |
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| Further reading | |
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| On the companion website | |
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| Discourse Analysis II: Institutions and Ways of Seeing | |
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| Another introduction to discourse and visual culture | |
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| Finding your sources for discourse analysis II | |
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| The apparatus of the gallery and the museum | |
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| The technologies of the gallery and museum | |
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| The visitor | |
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| Discourse analysis II: an assessment | |
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| Summary | |
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| Further reading | |
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| On the companion website | |
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| To Audience Studies and Beyond: Ethnographies of Television Audiences, Fans and Users | |
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| Audience studies: an introduction | |
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| Audiences, fans and users | |
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| Audience studies researching audiences and fans | |
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| Ethnographies of visual objects | |
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| Ethnographic studies of audiencing; an assessment | |
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| Summary | |
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| Further reading | |
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| On the companion website | |
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| Making Photographs as Part of a Research Project: Photo-Documentation, Photo-Elicitation and Photo-Essays | |
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| Making photographs as part of a research project: an introduction | |
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| Photo-documentation | |
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| Photo-elicitation | |
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| Photo-essays | |
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| Making photographs as part of a research project: an assessment | |
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| Summary | |
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| Further reading | |
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| On the companion website | |
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| Ethics and Visual Research Methodologies | |
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| An introduction to research ethics and visual materials | |
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| Consent, anonymity, copyright | |
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| Consent | |
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| Anonymity | |
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| Copyright | |
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| Conclusions: ethics, visual research and contemporary visual culture | |
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| Summary | |
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| Further reading | |
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| On the companion website | |
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| Visual Methodologies: A Review | |
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| Introduction | |
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| Sites, modalities and methods | |
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| Mixing methods | |
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| Useful reading on various visual materials | |
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| References | |
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| List of key terms | |
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| Name Index | |
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| Subject Index | |