Integrated Marketing Communications Putting It Together and Making It Work

ISBN-10: 0844233633
ISBN-13: 9780844233635
Edition: 1993
List price: $37.95
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: This landmark book teaches students how to use customer-focused marketing as a key planning tool to explore the lifestyles, attitudes, and motivations of distinct buyer groups and predict their likely buying behaviors.

what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Sociology Online content $4.95 $1.99
Add to cart
Study Briefs
Careers in Engineering Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $37.95
Copyright year: 1993
Publisher: McGraw-Hill Companies, The
Publication date: 1/11/1993
Binding: Hardcover
Pages: 240
Size: 6.50" wide x 9.50" long x 0.75" tall
Weight: 1.232
Language: English

This landmark book teaches students how to use customer-focused marketing as a key planning tool to explore the lifestyles, attitudes, and motivations of distinct buyer groups and predict their likely buying behaviors.

A History of Integrated Marketing Communications: Why Is It Important Now?
How Marketing Communications Works: Or At Least How We Think It Works
The Basics of Developing an Integrated Marketing Program: How to Get Started
Strategy Is Everything: Planning the Direction of the Communications Program
From Strategy to Creative Execution: Capturing the Imagination
Compensation: How Much for Doing What?
Measurement: What Did We Really Get from All the Time, Work, and Money We Invested?
How to Measure Consumer Responses: Establishing Effective Two-Way Communications
Barriers to Integration: Overcoming the Stumbling Blocks
Two Case Histories: Does Integrated Marketing Communications Really Work?
Table of Contents provided by Publisher. All Rights Reserved.

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×