Publicity Handbook The Inside Scoop from More Than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

ISBN-10: 0844232424
ISBN-13: 9780844232423
Edition: 2nd 2001 (Revised)
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Book details

List price: $30.00
Edition: 2nd
Copyright year: 2001
Publisher: McGraw-Hill Education
Publication date: 5/25/2001
Binding: Paperback
Pages: 464
Size: 6.25" wide x 9.00" long x 1.25" tall
Weight: 1.870
Language: English

Foreword
Acknowledgments
Introduction
Planning for Publicityp. 1
Working Effectively with the Mediap. 39
How to Create Newsworthy Publicityp. 73
Writing for Print Media and the Webp. 103
Getting Newspaper and Magazine Publicityp. 139
The Internet: New Publicity Tools and New Audiencesp. 177
The Art of the Publicity Photographp. 235
Preparing Broadcast Publicityp. 257
How to Work Effectively with Broadcastersp. 299
When the Media Come to Your Doorstepp. 337
Making Controversy Positivep. 361
Solving Problems with the Mediap. 377
Sources and Services for Publicistsp. 383
Indexp. 435
Table of Contents provided by Blackwell. All Rights Reserved.

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