Advertising Agency Business The Complete Manual for Management and Operation

ISBN-10: 084423169X

ISBN-13: 9780844231693

Edition: 3rd 1997

List price: $46.00 Buy it from $1.69
eBook available
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Eugene J. Hameroff updates the classic guide written by Herb Gardner, providing solid information on all aspects of developing and managing an agency.

New Starting from $34.01
eBooks Starting from $46.00
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $46.00
Edition: 3rd
Copyright year: 1997
Publisher: McGraw-Hill Education
Publication date: 3/4/1998
Binding: Hardcover
Pages: 288
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.298
Language: English

Acknowledgments
Introduction: Welcome to the Brave New World of the Advertising Agency Business
Advertising Agency Fundamentals
The Philosophy of Success
A Look at Financial Reality
How to Start Your Own Agency
You Can Help Build Consumer Believability
Agency Financial Operations
Road Map for Your Operating Figures
Billing, Income, and Profit
How Should You Charge for Your Services?
How to Allocate Your Gross Income
Billing for Your Services
Insist on Getting Financial Reports Regularly
Agency Finances and Ownership
How Do You Evaluate an Agency's Worth?
Who Should Own Agency Stock?
How Can You Transfer Ownership?
Agency Organization and Operations
The Care and Feeding of Employees
How to Be a Good Account Executive
It Ain't Creative Unless It Sells
The Follow-Through - Getting the Job Through Production and Traffic
Public Relations - One More Element in the Successful Marketing Plan
Some Tips on Organizing Your Agency
Check Out the Value of Agency Networks
New Business - The Lifeblood of an Agency
Locating Your Prospects
Getting Down to New Business
The Formal Presentation
Look Before You Leap
What Do Advertisers Look for in an Agency?
Some General Observations
What It Takes to Succeed
Advertising Agencies and the Internet
How Agencies Tighten Their Belts
Index
×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×