Media Management in the Age of Giants Business Dynamics of Journalism

ISBN-10: 0826351638
ISBN-13: 9780826351630
Edition: 2nd 2012
List price: $49.95 Buy it from $31.67
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Description: The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new  More...

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Book details

List price: $49.95
Edition: 2nd
Copyright year: 2012
Publisher: University of New Mexico Press
Publication date: 8/15/2012
Binding: Paperback
Pages: 416
Size: 6.00" wide x 8.75" long x 1.05" tall
Weight: 1.342
Language: English

The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

Dennis F. Herrick has extensive media experience including ten years as a daily newspaper reporter, eight years as a congressional chief of staff, and twelve years as owner and publisher of a group of weekly newspapers. He taught at the University of Iowa and is an emeritus member of the journalism faculty at the University of New Mexico.

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